“My hope is that Cooking Clean provides helpful insight into the life-changing benefits of plant-based foods and inspires audiences to embrace a more sustainable diet.”
Brooklyn Nets centre DeAndre Jordan is launching a plant-based cooking series to inspire more people to adopt the cruelty-free lifestyle.
The professional basketball player will be the host of Cooking Clean – an eight-episode show – which debuts on the athlete’s owned network, PlayersTV, on 30 May.
Each 30-minute episode of Cooking Clean is made in partnership with paper towel brand Bounty, and plant-based brands Beyond Meat and Eat Just.
‘Healthy and delicious plant-based dishes’
The series will have Jordan pair up with renowned guest chefs including Brenda Beener from Harlem’s Seasoned Vegan and famous blogger Joanne Molinaro (aka The Korean Vegan) to whip up some mouthwatering plant-based goodness.
Announcing the news on Instagram, PlayersTV wrote: “We are happy to announce our new original series: Cooking Clean with @DeAndre. #CookingClean is the first-ever, athlete-led plant-based cooking show. This series will have DeAndre pair up with guest chefs from around the world to cook up healthy and delicious plant-based dishes.
Food affects ‘overall well-being’
According to Jordan, the new cooking show is an extension of his Mindful Life series – which documents his ongoing “wellness journey.”
“Living a mindful life is transformative for your mind, body, spirit, and it’s much simpler than people think,” he said at the announcement of the new show.
“I launched Mindful Life last year with PlayersTV to invite audiences to join me on my wellness journey as I explore the many ways to practice mindfulness in our everyday lives.
“Cooking Clean is one part of that journey, since what you put in your body affects your overall well-being.
“My hope is that Cooking Clean provides helpful insight into the life-changing benefits of plant-based foods and inspires audiences to embrace a more sustainable diet. It’s been a dream of mine to share my passion for food while having some fun in the kitchen.”
‘Much needed awareness’
PlayersTV Co-founder Deron Guidrey added: “Now more than ever, athletes are focusing on healthy eating and mindful living, and DeAndre played a major role in championing this movement.
“He’s brought much needed awareness to the nutritional benefits of a plant-based lifestyle, and we’re excited to launch the first-ever athlete-led plant-based cooking show.
“We are also providing brands an opportunity to authentically integrate into unique programming and are excited to have Bounty, Beyond Meat, and JUST Egg on board as brand partners to bring this show to life.”
Vegan ambassador Jordon
Jordan plant-based journey began in 2018 when he decided to stop eating meat for health and environmental reasons and the vegan athlete has not looked back.
In 2019, Jordon became one of the first high profile celebs to invest in Beyond Meat and this week, he also became the first plant-based athlete brand ambassador for Eat Just.
“I started my plant-based journey three years ago and haven’t looked back,” the 32-year-old Houston native said.
“As a professional athlete and a parent, I’m constantly thinking about ways to nourish my body and enhance my performance, while also balancing a healthy, mindful lifestyle at home.”
He added: “Whether at home or on the road, my morning always starts with a healthy, high-protein breakfast that keeps me going throughout the day. I’m proud to join the Eat Just team as an ambassador and to share the JUST Egg love with my friends and family.”
Eat Just CEO and co-founder Josh Tetrick said: “As a former college athlete, I have a deep admiration and appreciation for the work that professional athletes put into their sport which starts with how they treat their bodies.
“I’m proud to share the same commitment to eating a healthier plant-based diet, while also making our communities stronger and our planet more sustainable.”
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