“By providing startups with exposure, we both help the brand and provide our customers with high-quality, plant-based alternatives that they may not have had access to before.”
Online marketplace Vejii has launched its Canadian platform offering a large range of vegan and plant-based products.
According to Vejii, its multi-vendor platform ca.shopvejii.com aims to provide a one-stop platform catering to the 2.3 million vegetarians and 850,000 vegans in the country. It currently features 2,000+ brands.
The move follows Vejii’s US launch in November after which it has been scaling rapidly, growing both its customer base and an assortment of vegan products.
‘Plant-based food more accessible’
Kory Zelickson, the CEO of Vejii, said: “For our Canadian launch, we are beginning by offering a thoughtfully curated selection of plant-based meat, dairy and seafood products, based on our top selling products in the US.
“We are committed to making plant-based food more accessible while also supporting plant-based food producers. Especially small businesses.”
The online platform gives startup brands a chance to list their products on the website and gain national exposure. It also allows established brands to target new customers.
“There are so many innovative plant-based startup brands that we are able to assist by providing national exposure,” he added.
“The Vejii platform has been inspired by the innovators and founders that our team has had the privilege of working with.
“By providing startups with exposure, we both help the brand and provide our customers with high-quality, plant-based alternatives that they may not have had access to before.”
Canada’s plant-based food scene
The Canadian plant-based market is booming and several established brands have already begun to make significant inroads into the market.
Food technology startup JUST debuted its top-selling product, labeled as JUST Plant Egg in Canada in more than 1,000 stores across Canada.
This month, Burger King will roll out its Impossible Whopper burger to all of its outlets across Canada, following the roaring success of its US launch.
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UK’s first fully vegan school kitchen is a huge hit among pupils
- Mohsina Dodhiya
- 23rd May 2022
The Lady of Sion School in Worthing opened what is believed to be UK’s first 100% Plant-Based Canteen serving black bean and quinoa meatballs in barbecue sauce, veggie fajitas with Mexican rice and meatless feast pizza. A school in West Sussex has received an overwhelming positive response after it adopted an all-vegan menu. In January, …
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75% of Brits prefer vegan cars, says new study
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QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
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QUIZ: What is your perfect Vegan Halloween Costume?
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- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …