“By providing startups with exposure, we both help the brand and provide our customers with high-quality, plant-based alternatives that they may not have had access to before.”

 Online marketplace Vejii has launched its Canadian platform offering a large range of vegan and plant-based products.

According to Vejii, its multi-vendor platform ca.shopvejii.com aims to provide a one-stop platform catering to the 2.3 million vegetarians and 850,000 vegans in the country. It currently features 2,000+ brands.

The move follows Vejii’s US launch in November after which it has been scaling rapidly, growing both its customer base and an assortment of vegan products.

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‘Plant-based food more accessible’

Kory Zelickson, the CEO of Vejii, said: “For our Canadian launch, we are beginning by offering a thoughtfully curated selection of plant-based meat, dairy and seafood products, based on our top selling products in the US.

“We are committed to making plant-based food more accessible while also supporting plant-based food producers. Especially small businesses.”

The online platform gives startup brands a chance to list their products on the website and gain national exposure. It also allows established brands to target new customers.

“There are so many innovative plant-based startup brands that we are able to assist by providing national exposure,” he added.

“The Vejii platform has been inspired by the innovators and founders that our team has had the privilege of working with.

“By providing startups with exposure, we both help the brand and provide our customers with high-quality, plant-based alternatives that they may not have had access to before.”

 Canada’s plant-based food scene

The Canadian plant-based market is booming and several established brands have already begun to make significant inroads into the market.   

Food technology startup JUST debuted its top-selling product, labeled as JUST Plant Egg in Canada in more than 1,000 stores across Canada.

This month, Burger King will roll out its Impossible Whopper burger to all of its outlets across Canada, following the roaring success of its US launch.

• Read: Canada to ban single-use plastics by end of 2021

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Mohsina Dodhiya

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