
“By providing startups with exposure, we both help the brand and provide our customers with high-quality, plant-based alternatives that they may not have had access to before.”
Online marketplace Vejii has launched its Canadian platform offering a large range of vegan and plant-based products.
According to Vejii, its multi-vendor platform ca.shopvejii.com aims to provide a one-stop platform catering to the 2.3 million vegetarians and 850,000 vegans in the country. It currently features 2,000+ brands.
The move follows Vejii’s US launch in November after which it has been scaling rapidly, growing both its customer base and an assortment of vegan products.
‘Plant-based food more accessible’
Kory Zelickson, the CEO of Vejii, said: “For our Canadian launch, we are beginning by offering a thoughtfully curated selection of plant-based meat, dairy and seafood products, based on our top selling products in the US.
“We are committed to making plant-based food more accessible while also supporting plant-based food producers. Especially small businesses.”
The online platform gives startup brands a chance to list their products on the website and gain national exposure. It also allows established brands to target new customers.
“There are so many innovative plant-based startup brands that we are able to assist by providing national exposure,” he added.
“The Vejii platform has been inspired by the innovators and founders that our team has had the privilege of working with.
“By providing startups with exposure, we both help the brand and provide our customers with high-quality, plant-based alternatives that they may not have had access to before.”
Canada’s plant-based food scene
The Canadian plant-based market is booming and several established brands have already begun to make significant inroads into the market.
Food technology startup JUST debuted its top-selling product, labeled as JUST Plant Egg in Canada in more than 1,000 stores across Canada.
This month, Burger King will roll out its Impossible Whopper burger to all of its outlets across Canada, following the roaring success of its US launch.
Share this story: World’s largest digital vegan marketplace Vejii launches in Canada.
Lifestyle
Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
- 28th January 2025
Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
The Top 10 Vegan-Friendly Places in Latin America
- Totally Vegan Buzz Team
- 27th January 2025
Latin America is experiencing an extraordinary rise in plant-based dining options. A new study, spearheaded by Veganuary in partnership with the food discovery platform HappyCow, reveals that Latin America now boasts over 10,000 vegan, vegetarian, and vegan-friendly restaurants—an impressive 21.6% jump compared to last year. Brazil takes the crown as the number one country, with …
Continue reading “The Top 10 Vegan-Friendly Places in Latin America”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God