The refrigerated line is a first for the 25-year-old brand.

Family owned food brand, Dr. Praeger’s, has launched a new vegan burger line at Walmart stores nationwide.

The 25-year-old brand, which is popular for its all-natural, vegetarian, vegan, gluten free, and kosher frozen food products, is offering two new burgers called the Classic Veggie Burger and Chipotle Black Bean Veggie Burger as part of its first-ever ‘Refrigerated Burger’ range.

The new options feature the ‘same veggie-forward look and flavor profile’ that Dr. Praeger’s customers know and love.

The Classic Veggie Burger is a flavorful combination of veggies, including carrots, onions, peppers, peas, kale, zucchini, leafy greens, quinoa, and brown rice.

The Chipotle Black Bean Veggie Burger is a savory combination of black beans, corn, peppers, and brown rice with a smoky chipotle kick.

Both burgers are priced at $4.98 for a pack of two in order to help customers choose nutritious and affordable plant-based options.

‘More veggie-forward options’

Dr. Praeger’s was founded by two heart surgeons determined to make healthy food easily accessible. The brand has the #1 selling SKU, California Veggie Burger at Whole Foods as well as a wide range of products including Veggie Burgers, Bowls, Cakes, Puffs and Hash Browns, sustainable Seafood items, Kid’s Littles and more.

“As meat-alternative products expand to all corners of the grocery store, Dr. Praeger’s wants to meet our customers where they are shopping and provide the veggie-forward options they love,” said Larry Praeger, CEO, Dr. Praeger’s.

“We know there is still a large market for traditional veggie burgers that look and taste like vegetables, and we want to continue to provide this option to our customers in every section where they are shopping.”

• Read: EU votes in favour of ‘Plant-Based Dairy Ban’ but rejects ‘Veggie Burger Ban’

Share this story to let others know about Dr. Praeger’s new refrigerated veggie burger line at Walmart.

Mohsina Dodhiya

See author's posts