The plant-based giant has reintroduced the previous non-vegan version after shoppers said they missed “the familiar taste” of buttermilk in Flora Buttery.
Flora has reintroduced dairy to its Flora Buttery variant in a bid to offer choice to every consumer “looking for a product specifically tailored towards their needs”.
The spread’s new recipe, which will be rolled out this weekend amid a revamp across the Flora portfolio, now includes 10% buttermilk.
According to the plant-based giant, the recipe change has been implemented after “having listened to a significant number of consumers who miss the familiar taste of buttermilk in FLORA Buttery,” and are “seeking an alternative product.”
‘Still primarily plant-based’
The brand adds that barring the butter, its range still remains primarily vegan.
Announcing the news on Instagram, Flora wrote: “We understand some of our consumers are disappointed about our recent product changes to Flora Buttery. We would like to reassure you that the Flora range is still primarily plant-based.
“We remain 100% committed to developing plant-based foods whilst providing consumers with the best possible choice.”
It added that its recently launched Flora Plant spread is a perfect alternative to dairy butter. In addition, the vegan Flora Original and Flora Light recipes have been now enhanced to offer more benefits.
‘Such a step backwards’
Understandably, the decision has angered many loyal customers, who slammed the brand for taking such a step despite claiming to be committed to making plant-based foods.
One Instagram user wrote: “I’m so disappointed in this!! Flora buttery is the only spread that I have liked in so long I’m so upset that you have chosen to change the recipe. There are hundreds of types of butters for people who want to eat dairy, we have a very limited range.
“This could also prove dangerous to people who haven’t seen the updates and don’t read the ingredients and have allergies. You can’t just advertise as plant based for months then suddenly add in dairy again!!”
Another added: “The plant blocks are not available in every supermarket and are harder to spread. Dairy consumers have a huge variety of butters to choose from, we do not. The buttery is the best out of the 3 tubs.”
“This is such a shame. Of all your products, the flora buttery is the only one my partner and I agree on. We’re now left having to go to another brand due to dairy allergies. Such a step backwards,” wrote a third.
A petition launched to urge Upfield, the makers of Flora products, to keep Flora Buttery dairy-free has already garnered over 5000 signatures in just 16 hours.
Click here to sign the petition.
Share this story to let other vegans and allergy sufferers know about Flora buttery’s recipe change.
Vegan culture, food, beauty & more
Puma ditches kangaroo leather for ‘better’ vegan fabric
- Mohsina Dodhiya
- 3rd March 2023
Puma’s King soccer boots are made with vegan K-Better, a new animal-free upper material. Puma SE is officially phasing kangaroo leather out of its soccer boots this year. Instead, it will begin using a vegan fabric following rising consumer opposition to animal-made products. The German sporting goods company has redesigned its legendary KING football boot …
Continue reading “Puma ditches kangaroo leather for ‘better’ vegan fabric”
More than a third of Brits intend to reduce animal products this new year
- Mohsina Dodhiya
- 10th February 2023
Research from The Vegan Society showed that an increasing number of people are looking to reduce their consumption of meat and dairy for environmental reasons. More than one-third of Britons plan to cut back on their consumption of meat and dairy in 2023, according to a survey by the Vegan Society. The world’s oldest vegan …
Continue reading “More than a third of Brits intend to reduce animal products this new year”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …