‘We’re delighted to extend our range to offer more consumers more [vegan] choice’

Confectionary giant Mars is expanding its vegan range with 2 new flavours.

Popular food blog, Vegan Food UK revealed the news in an Instagram post, in which it also revealed that the new bars: Galaxy Vegan Smooth Mint and Galaxy Vegan Crumble Cookie will roll into Asda from 21 September.

The new Galaxy Vegan Smooth Mint is made blending almonds with rich cocoa and peppermint oil to make a smooth and creamy combination of mint and chocolate.

The Galaxy Vegan Crumbled Cookie bar is a vegan version of the Galaxy Cookie Crumble bar made using rich cocoa and cookie pieces blended in a creamy hazelnut paste.

Vegan Galaxy

The 2 new flavours join Galaxy’s existing trio of chocs, which launched in the free-from aisle last November namely: smooth orange, caramel and sea salt and caramelized hazelnut.

Galaxy, which became the first major milk chocolate brand to launch a fully vegan alternative uses hazelnut paste and rice syrup instead of dairy to make its range vegan.

Though the packaging still carries a warning that the chocs “may contain milk,” the brand states it is just a precautionary warning since the dairy free bars are also made in the same factory making milk bars.

The new bars are wrapped in a wood fiber film, which is fully compostable, and packed in completely recyclable cardboard boxes just like their predecessors and will retail at a suggested price of £3. 

‘More choices’

The Grocer reported Mars Chocolate Drinks & Treats GM Michelle Frost commenting: “[We’re ] delighted to extend our range to offer more consumers more choice”. The “bright eye-catching packaging creates real on-shelf standout to attract new consumers to the category”.

• Read: UK top the list of 2020’s most popular countries for vegans

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Mohsina Dodhiya

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