Goodfella’s has launched UK’s first frozen vegan pizza which contains pea protein mince toppings.
Goodfella’s has expanded its vegan range with its new stone baked Meatless Mediterranean pizza featuring pea protein mince and topped with tomato sauce, pea protein mince, chargrilled red and yellow peppers, tomato, red onion, oregano, and salsa verde drizzle.
The new recipe joins the range of Goodfella’s vegan pizzas, which include the Vegan Stone Baked Falafel Pizza and the Vegan Stone Baked Spicy Vegetable Salsa Pizza.
The brand noted that it opted for pea protein because “it is a good source of fibre, rich in protein and also has low-allergenic properties, unlike soy which is a common food allergy.”
In addition, the brand is looking to develop the category in an effort to remain “the brand leader in the frozen pizza vegan market,”
The new pie has been approved by the Vegan Society.
Priced at £2.50, the vegan pizza will sell at Asda’s frozen aisle from April 2 and Sainsbury’s from April 29.
Speaking about the new vegan product and the current growing interest in plant-based options, Claire Hoyle, Head of Marketing at Goodfella’s, said: “We are continuing to see more consumers adopting Flexitarian and vegan diets.
“In fact, over the past two years, the proportion of Britons who have eaten food containing meat substitutes has risen from 50% to 65% – which is in no small part a result of the depth in range and quality of vegan products now available in supermarkets.
“With 11.9% of meat substitutes launched in the UK in the past year containing pea protein, consumers are still demanding more plant-based protein products on their plates. As a result, we’re excited to extend our already popular vegan range with the launch of the Goodfella’s Meatless Mediterranean, which we hope will continue to provide mealtime inspiration for shoppers.”
Share this news to let others know of the new Meatless Mediterranean pizza in the market.
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …