The high street bakery has major plans to expand its vegan range this year and the next item is reportedly a vegan hot cross bun.
Vegan Food UK-the online vegan food group that first leaked information on the impending launch of the Vegan Steak Bake last November, posted an Instagram image on Friday revealing the ‘vegan hot cross buns’ news.
The group wrote alongside the image: “Vegan hot cross buns are coming to Greggs soon! Because how in the hell can they sell vegan donuts but not vegan hot cross buns?”
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Vegan Hot Cross Buns are coming to Gregg's soon!! 🤩 _____ Because how in the hell can they sell #vegandonuts but not #veganhotcrossbuns !! Will keep you posted on our Stories when they are launched Thanks to our team manager @veganuponhull for the heads up _____ Be the first to know about vegan products 👉follow us @vegan_food_uk . . . . . . #veganfooduk #veganfood #vegan #ukvegans #govegan #plantbased #vegansofinstagram #veganliving #vegans #veganstagram #glutenfreevegan #dairyfree #foodie #veganeaster #veganpower #hotcrossbuns #veganuary2020 #whatveganseat #vegansonabudget #veganfoodie #veganfoodlover #veganfoodfinds #greggs @greggs_official
The vegan hot cross bun will be the bakery’s fourth vegan offering after announcing that it has been working hard to “come up with a version of all our best selling lines because people want vegan options.”
In a July interview with Evening Standard, CEO Roger Whiteside said: “Many customers are demanding more non-meat products and we want to offer more choices.
“It took us a couple of years to perfect our vegan sausage rolls, and I can now reveal our staff are working hard in our testing kitchens to make new meat and dairy-free products suitable for vegans.”
Last November, Greggs CEO Roger Whiteside announced that he had switched to a new plant-based diet to remain healthy after being inspired by the vegan documentary, The Game Changers.
He spoke of his new plant-based food regime at an awards ceremony organised by The Journal that saw him pick up the North East Business Executive of the Year award.
“Obviously, there are arguments based around animal welfare and the environment, but this was all about the health benefits, and I thought I should give it a go,” he said.
While meat was easy to resist, the CEO found “avoiding milk and cheese almost impossible.”
“If you’d asked me three weeks ago which roll I preferred I would have said the original sausage roll, but I’m now attempting to live on a vegan diet,” he added.
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