
Due to overwhelming demand of its infamous vegan sausage roll, Greggs will roll out the product to all 1800 stores across the UK, and is looking into developing more vegan options.
The vegan sausage roll, which has 96 layers of light puff pastry wrapped around Quorn filling, was launched on January 3 in 900 stores.
Demand
The vegan sausage roll launch led to hysteria on social media following backlash from angry meat eaters, including Piers Morgan’s aggressive tweets.
Greggs has since increased its profit forecasts for 2019, and the rolls have been sold out in stores up and down the UK.
Chief executive Roger Whiteside told the Chronicle: “The world has been consumed by the vegan sausage roll. It’s gone viral, which is great. It’s taken us by surprise quite how much excitement it has created.
“It’s literally flying off the shelves. We launched it in 900 shops. But with all the hype surrounding it, it sold out straight away and we have 900 shops who didn’t get it who are screaming out for it, so we are chasing our tail getting availability running.”
Plans
Greggs has increased production to cater for all 1800 stores.
Whiteside continued: “But you can’t just turn on a tap. We have to gear up production until we can respond and get the products out there, so it’s going to be hand to mouth availability in the next couple of weeks.”
Greggs also is eyeing up options to add to its vegan range due to the staggering demand.
Whiteside added: “There’s nothing I want to alert the market to yet but yes, we now have three vegan products with the award-winning bean wrap, winter warmer soup and sausage roll, and we have teams looking at other options.”
Greggs has since added a vegan Mexican Bean Wrap to its summer menu as a permanent addition.
What do you think of the Greggs vegan sausage roll? Tell us in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …