
The brand has developed the vegan range using a material that offers the “industry an easily scalable, alternative choice and also answers the needs of animal-free solutions.”
Gucci has unveiled its first-ever vegan sneaker range made from wood pulp.
The latest collection coincides with the fashion brand’s 100th anniversary year.
According to the fashion house, it spent two years researching the animal-free material, Demetra (named after the Greek goddess of harvest Demeter) – a faux leather made from 77 % plant-based raw materials, including wood pulp and viscose sourced from sustainably managed forests.
In addition, the sneakers also contain biobased polyurethane sourced from wheat and corn, recycled steel and some synthetic materials such as polyurethane and resin.
Ethical and eco-friendly versatile material
Demetra is manufactured in Gucci’s own factory in Italy using the same tanning techniques employed in processing leather to make it resilient and supple but without animal cruelty or environmental harm.
Gucci is using the new fabric in all of its three new sneakers: The Gucci Basket, Gucci New Ace, and Gucci Rhyton.
Furthermore, the brand is looking to trademark the material to use across its fashion portfolio of handbags, shoes, apparel, and accessories and license it to other companies owned by its parent company Kering such as Alexander McQueen, Balenciaga and Saint Laurent to name a few.
Encapsulates Gucci’s quality and aesthetic standards
According to Gucci’s CEO and president, Marco Bizzarri, “Demetra is a new category of material that encapsulates Gucci’s quality and aesthetic standards with our desire to innovate, leveraging our traditional skills and know-how to create for an evolving future,” Women’s Wear Daily reported.
“Demetra offers our industry an easily scalable, alternative choice and a more sustainable material that also answers the needs of animal-free solutions,” she added.
The sneakers are available in stores and online at retail prices between $702-$940.
Share this story: Gucci just launched its first-ever range of vegan sneakers made from wood pulp.
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …