
A new healthy vegan trail mix range has been launched at Tesco stores across the UK.
Real Handful has launched two new resealable trail mix sharing packs exclusively to the UK’s biggest supermarket chain.
After launching the brand in 2016, co-founders Joe and Carly Taylor have expanded their trail mix range to launch Strawberry Stomp 140g Sharing Bag (RRP: £2.50) and Blackcurrant Blast 140g Sharing Bag (RRP: £2.50).
The brand says the mixes are perfect for an on-the-go snack, topping porridge or yogurt or as a desk snack.
The recipes include premium dried fruit and nuts, seeds and grains alongside naturally flavour infused raisins for ‘distinctive, innovative, and bold tastes’.
Demand
Trail mix demands are growing globally as people look for healthier snacking options. According to Technavio, the market is anticipated to see a 12% yearly growth through to 2022.
Joe Taylor, Co-Founder, Real Handful, said: “We’re thrilled to be launching into Tesco with our new sharing bag format and incredibly excited to be working with their produce team to introduce a branded fruit & nut Trail Mix offer.
“At Real Handful we want to take the seriousness out of healthy snacking and put fun and flavour front and centre again, whilst also keeping our snacks naturally nutritious. Luckily Tesco have given us this opportunity and we’re keen to see the product in consumers’ hands.
“We’re also really excited by the fact that by moving to a larger format we’re able to offer shoppers a more than 30% saving p/kg versus our existing impulse range. This is a really important step for us on our mission to make naturally nutritious snacking more tasty, fun and price accessible.
“We can’t wait to introduce this new range to Tesco shoppers and work to further explore the opportunity to deliver flavour innovation in this space.”
The new trail mixes follow the launch of Real Handful’s yogurt-coated clusters named Bundlz.
The range features oats, cereal and raisins and is available in two flavors: strawberry and raspberry yogurt, and apple and blackberry yogurt.
Bundlz is now available at Sainsbury’s, ASDA and Ocado.
Real Handful’s products are available in more than 2500 stores across the UK, and the business is projected to grow by 300% in 2019.
Have you tried Real Handful’s new trail mixes? Share your thoughts in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …