‘With Hooked’s products, we are meeting the rapidly increased seafood demand with healthy and tasty alternatives without harming the planet.’
Swedish plant-based food tech- Hooked is working on the “world’s first” plant-based shredded salmon as it is the most consumed seafood protein in Europe.
Hooked was founded in 2019 by Emil Wasteson and Tom Johansson, after realizing that there were hardly any vegan seafood options “that tasted good or had the nutritional value as traditional seafood.”
Their research also revealed that overfishing had endangered many species and fish contained high levels of microplastics and mercury.
Johansson told FoodNavigator: “ It became obvious that the current seafood industry is environmentally unsustainable, and that seafood consists of more toxins than ever before.”
“Demand is growing for seafood, what is [compromised] is the health of the animals and the planet,” he added
“Changing the way we consume food is needed more than ever for us to live sustainably on the planet,” added co-founder Emil Wasteson.
“By consuming Hooked’s products, consumers can enjoy seafood without any of these negative consequences. We are meeting the rapidly increased seafood demand with healthy and tasty alternatives with a production that can scale without harming the planet.”
While the company perfects its shredded salmon recipe, it aims to first launch a tuna alternative made from a soy protein base in collaboration with a Netherland co-packer.
Hooked also wants to develop plant-based calamari and shrimp in the future
The company added that both salmon and tuna will contain a soy protein base, along with seaweed and algae oil to provide omega-3 fatty acids and while texture will be achieved using a wet extrusion method, the team will use carrots to mimic the tuna flavour and colouring along with smoked ingredients for the taste profile.
“We want to mimic the real nutritional value of [conventional seafood]. Most of the plant-based meat the you see on the market…may have good texture and taste, but the nutrition is not there,” Hooked’s CTO Peter Liu told FoodNavigator.
According to the company, the products are meant to be used in pastas, pizzas, wraps, and more.
With a vision to become the leading plant-based seafood company in Europe, Hooked plans to capture the foodservice and ready meals sector before entering the grocery sector. It also plans to expand to other Nordic countries after creating a strong presence in its local Sweden market.
Hooked was also recently selected to join Berlin-based ProVeg Incubator, which offered it a grant of €20,000 to develop more healthy, sustainable and planet-friendly products and will assist the start-up to market and distribute its products.
Speaking to FoodNavigator, Johansson said: “It means a lot. Not only the grant of €20,000, but the approval that they believe in the team and the company.”
Share this news to let others know of Hooked’s innovative plant-based seafood products.
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Continue reading “Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices”
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Continue reading “Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …