
“I have been in the food industry for many years, so working to make an environmental difference seemed like a good place to start.”
Hooray Foods has announced its plant-based bacon will make a retail debut into seven US regions through a distribution partnership with Whole Foods on World Vegan Day on 1st November.
According to the brand, its minimally processed bacon has been created with the aim of boosting the consumption of sustainable alternatives to meat, in order to take pigs out of the food system whilst improving the health of our planet and people along the way.

‘Make a positive environmental impact’
“I wanted to do something that would have a positive environmental impact,” said founder Sri Artham.
“While I’m not a chef, or a food scientist, I have been in the food industry for many years, so working to make an environmental difference seemed like a good place to start.”
Tastes like the real thing
According to Artham, the plant-based bacon has been made using coconut oil, rice flour, tapioca starch along with liquid smoke, umami seasoning, maple syrup, salt, and beet juice concentrate to deliver the same cooking experience, taste and texture as conventional bacon.

The company adds that the animal-free bacon is also free of soy, gluten and dairy ingredients.
“People who love bacon, love Hooray,” added Artham.
“I came at it from a totally different direction and developed it with a novel way to encapsulate fat in a substrate.”

Future plans
Since receiving funding from Stray Dog Capital, the San-Francisco based food-tech start-up plans to invest in R&D, and increase production capacity in preparation for a wider launch.
Share this story to let others know about the plant-based bacon developed by Hooray Foods.
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …