‘With the new plant ball we can now offer meat lovers a great tasting, more sustainable alternative – without compromising on the IKEA meatball experience that is loved by so many’

IKEA has announced the launch of new vegan meatballs- a plant-based version of its iconic meatballs.

Called Plant Balls, the new meat-free versions are made from yellow pea protein, oats, potatoes, onion, and apple, however ‘look and taste like meat’ with the “same delicious taste and texture” as the original dish.

In line with IKEA’s pact to become climate positive by 2030, the new balls are ‘a more sustainable sibling to the much-loved meatball’. Each plant ball totals just 4 percent of the climate footprint of its meat counterpart, which means one meatball has the same climate footprint of 24 plant balls.

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‘Positive impact’

“At IKEA, we are committed to having a positive impact on people and the planet,” Hege Sæbjørnsen, Country Sustainability Manager, IKEA UK and Ireland, said in a statement.

“In order to reduce the climate footprint of the total IKEA business, including our food business, and make climate friendly, delicious food available for everyone, we are making sure meat alternatives are an easy, desirable and affordable choice.

“With the new plant ball we can now offer meat lovers a great tasting, more sustainable alternative – without compromising on the IKEA meatball experience that is loved by so many.”

From August 3, the vegan balls priced at £2.75 for a 500g bag at the Swedish Food Market, and £1.50 for portion of 8 at any IKEA Bistro, will be available across 290 locations in Europe, with other countries to follow in the coming months. The Plant Balls will also be available at IKEA restaurants from 26th October.

• Read: Deliveroo says vegan orders surge by 187% in 2020

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Mohsina Dodhiya

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