‘We’re pleased to announce that we’ve moved once again to a dairy-free recipe’
Iconic British biscuit brand Jammie Dodgers has revised its popular biscuit recipe to make it suitable for vegans again.
The original plant -based recipe was tweaked in 2016 to add milk protein much to the disappointment of fans who then rallied the company to exclude the animal protein source.
However, four years down the line, Burton’s Biscuit Company has not only conceded to consumer demand to remove milk but has also revamped the packaging design to give it a new look.
‘No Nasty Stuff’
The vegan friendly biscuits come in a darker wrapper tone and carry a cheeky logo “No Nasty Stuff! We’re Jammie Enough!” along with other key product credential info on the front of the pack.
Kate Needham, Burton’s Biscuit Company’s marketing director said: “The pack redesign stays true to the brand’s core values, reflecting its humble origins but propelling it into the modern age in a fun, relevant way.
“The tone of voice across the pack has been refined to be more in keeping with the character of the brand while emphasizing the exclusion of artificial ingredients or hydrogenated fats.”
‘100% plant based’
Announcing the news on Instagram, the biscuit brand posted: “NEWS FLASH. Now EVERYONE can enjoy Jammie Dodgers. Our new recipe, tastes just as good but is now 100% plant based.
“Vegans rejoice and tag a pal that will defo want a pack below! You’ll find our Vegan-friendly biscuits in stores throughout July, sporting a darker coloured design and logo glow.”
View this post on Instagram
🚨NEWS FLASH🚨 Now EVERYONE can enjoy Jammie Dodgers. Our new recipe, tastes just as good but is now 💯% plant based. Vegans rejoice and tag a pal that will defo want a pack below! You'll find our Vegan-friendly biscuits in stores throughout July, sporting a darker coloured design and logo glow (fancy marketing term). #JammieDodgers #Biscuits #Vegan #VeganRecipes #JammieFun #VeganJammies
Speaking about unveiling the vegan version, Needham said: “We have listened to our biscuit fans and are pleased to announce that we’ve moved once again to a dairy-free recipe.
“Family fun is at the Jammie heart of our brand, so it’s important to us that the whole family – and families of all lifestyles – can share a pack. Thanks to the new recipe, we’re happy that will now be more possible.
“But that’s not all, with our household classic seeing a surge in popularity, you can expect to see lots more fun and mischief coming from the UK’s favourite Jammie biscuit brand going forwards! It’s an exciting time to be a Jammie Dodger fan.”
The vegan -friendly biscuits will be in stores across the country from 13 July and will be available in both standard and mini sized packets.
Share this news to let others know about the new vegan Jammie Dodgers.
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …