Joaquin Phoenix features on a new giant billboard campaign in Times Square, New York which promotes veganism and condemns speciesism.
The vegan actor is pictured in a striking image from PETA beside a chicken, with the ad declaring “We Are All Animals”.
The billboard urges passers-by to “live vegan” and help “end speciesism”, which PETA defines as ‘the damaging belief that – despite their extraordinary talents, abilities, and intelligence – all other animal species are inferior to humans’.
“When we look at the world through another animal’s eyes, we have to realise that, inside, we’re all the same – and so we all deserve to live free from suffering,” says Phoenix in a statement sent to Totally Vegan Buzz.
Amazon
His vegan plea comes amidst a PETA campaign informing people that cattle ranchers are burning the Amazon rainforest to meet the global demand for meat.
More than 90% of the rainforest that’s been cleared since 1970 is used for meat production, either for grazing or for growing food for cattle, PETA explained.
The United Nations states that animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions – and warns that a global shift to vegan eating is necessary to combat the worst effects of climate change.
In addition to significantly reducing their contribution to the climate crisis, every person who goes vegan spares the lives of nearly 200 animals each year and helps shut down speciesism. PETA asks people to combat this harmful worldview by not only choosing vegan foods but also staying away from animal circuses, avoiding personal-care products that were tested on animals, and rejecting all other forms of exploitation of animals.
Recently, Phoenix wore a vegan suit in a giant anti-wool PETA US ad that proclaimed, “Cruelty Doesn’t Suit Me”.
He also stopped off at a subway station to lead a vegan advertising campaign on his way to winning an award at Toronto Film Festival earlier this month.
The billboard is located at the intersection of Seventh Avenue and West 40th Street.
How influential are PETA’s ad campaigns? Share your thoughts in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
81% of military personnel want plant-based meals, new survey reveals
- Mohsina Dodhiya
- 27th June 2022
“As the US military continues to seek ways to best support the overall health and diverse needs of its loyal service members, we’re calling on lawmakers to require all branches of the military to provide plant-based MRE options.” The majority of US military members want vegan Meals, Ready to Eat (MRE), according to a new …
Continue reading “81% of military personnel want plant-based meals, new survey reveals”
One more vegan ad banned this week – this time for showing animals in distress
- Mohsina Dodhiya
- 9th June 2022
The watchdog banned ads by Vegan Friendly UK and Tesco amid claims of gratuitous violence and misleading information. The Advertising Standards Authority (ASA) has banned one more vegan TV ad this week over claims that it shows “graphic imagery and gratuitous violence” towards animals. This censure comes on the heels of the UK watchdog banning …
Continue reading “One more vegan ad banned this week – this time for showing animals in distress”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …