‘We really wanted to make sure that there was something for everybody and that it could be versatile’
Last week, Hollywood star Kate Hudson announced that she is set to launch a plant-based “body nutrition” company next month.
Her new business venture called INBLOOM is “a natural extension” of what she’s been building with Fabletics- an activewear company she co-founded in 2013.
The 41-year-old actress started dropping hints about her new venture on social media, when she posted an Instagram video of her dancing around her kitchen with a bottle of a drink in her hand saying: “That was my energy drink!”.
Hudson has been working at the project for the last two years.
The company will debut six powder supplements made from power packed ingredients such as protein-rich spirulina, stress-reducing ashwagandha, shiitake and maitake mushrooms, multifarious ginkgo, brain stimulating bacopa, antioxidant-rich amla, soothing chamomile, plus immune-boosting beta-glucans, anti-inflammatory ginger, vitamins, and minerals each promoting a specific area of wellness.
The supplements are made with whole-food plant-based ingredients and are free of synthetics, fillers, and GMO ingredients.
“I’ve always believed that [beauty and health] start from how we treat our bodies and what we feed them and how we supplement,” Hudson told Shape in an interview.
“I prefer all-natural things,” the actress said while discussing the inspiration behind INBLOOM.
“[By] utilizing very specific plant-based vitamins, mushrooms, adaptogens—things that can [help manage daily] stressors—we calm our stressors down holistically,” she added.
“We really wanted to make sure that there was something for everybody and that it could be versatile. I’m so excited to bring this to you.”
Excited about bringing the launch date forward from the initially planned date in 2021, the actress said: “I was supposed to launch this in 2021. I pushed it forward because I just felt now more than ever I wanted to be able to talk with you guys about health.
“I wanted to share with you the things that I’ve learned.”
INBLOOM supplements range from $49 to $59 per canister
While Hudson is not a complete vegan, she told Self that after trying all different kinds of diets, she felt her best on a vegan diet. However, she still stays strictly plant-based for only two or three days a week.
Share this story to let others know about the new plant-based supplement brand by Kate Hudson.
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …