‘We really wanted to make sure that there was something for everybody and that it could be versatile’

Last week, Hollywood star Kate Hudson announced that she is set to launch a plant-based “body nutrition” company next month.

Her new business venture called INBLOOM is “a natural extension” of what she’s been building with Fabletics- an activewear company she co-founded in 2013.

The 41-year-old actress started dropping hints about her new venture on social media, when she posted an Instagram video of her dancing around her kitchen with a bottle of a drink in her hand saying: “That was my energy drink!”.

INBLOOM

Hudson has been working at the project for the last two years.

The company will debut six powder supplements made from power packed ingredients such as protein-rich spirulina, stress-reducing ashwagandha, shiitake and maitake mushrooms, multifarious ginkgo, brain stimulating bacopa, antioxidant-rich amla, soothing chamomile, plus immune-boosting beta-glucans, anti-inflammatory ginger, vitamins,  and minerals each promoting a specific area of wellness.

The supplements are made with whole-food plant-based ingredients and are free of synthetics, fillers, and GMO ingredients.

“I’ve always believed that [beauty and health] start from how we treat our bodies and what we feed them and how we supplement,” Hudson told Shape in an interview.

“I prefer all-natural things,” the actress said while discussing the inspiration behind INBLOOM.

“[By] utilizing very specific plant-based vitamins, mushrooms, adaptogens—things that can [help manage daily] stressors—we calm our stressors down holistically,” she added.

“We really wanted to make sure that there was something for everybody and that it could be versatile. I’m so excited to bring this to you.”

Excited about bringing the launch date forward from the initially planned date in 2021, the actress said: “I was supposed to launch this in 2021. I pushed it forward because I just felt now more than ever I wanted to be able to talk with you guys about health.

“I wanted to share with you the things that I’ve learned.”

INBLOOM supplements range from $49 to $59 per canister

Hudson’s diet

While Hudson is not a complete vegan, she told Self that after trying all different kinds of diets, she felt her best on a vegan diet.  However, she still stays strictly plant-based for only two or three days a week.

• Read: Rapper Nick Cannon just opened a new vegan soul-food restaurant in LA

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Mohsina Dodhiya

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