Kendall Jenner has launched a vegan product line under oral-care brand Moon.

The TV personality has partnered with the brand to release charcoal-activated whitening toothpaste, floss, mouthwash, toothbrushes and a whitening pen.

The range starts from just $3.99, with its most expensive product coming in at $19.99 for a tooth whitening pen.

The pen’s ingredients include Elixir III – Moon’s proprietary antioxidant blend of lavender oil, strawberry fruit extract and honeysuckle flower extract which the brand said is ‘curated by Kendall herself’.

Jenner posted an image of herself holding the pen on Instagram, saying she ‘Can’t stop using my new favorite thing, my @moon whitening pen’.

Moon uses all natural ingredients, which are not tested on animals, and the company claims to be 100% vegan and cruelty-free.

Moon also provides a whitening toothpaste at $8.99 for 4.2oz (119g). The company says the product is ‘the ideal balance of activated charcoal, antioxidants and silica for the best activated charcoal toothpaste’, and has a ‘multi-dimensional peppermint blend to deliver the ultimate flavor experience’.

The toothpaste is formulated in luminous, sparkling white grey to cause less mess in the sink.

The company said in a statement on its website: “Our founder Shaun Neff created MOON to transform the oral care experience into something new entirely.

“Better design. Better-for-you ingredients. A commitment to supporting healthy smiles around the world.

“Because when we rethink the way things have always been, we’re able to create something truly original. It’s when oral care is reimagined into an experience all its own.”

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