Vegan filmmaker Kevin Smith has announced a real-life version of “Mooby’s,” to help raise funds to support COVID-19 relief efforts.
Kevin Smith is bringing Mooby’s- his fictitious fast-food restaurant seen in films, including Dogma, Clerks 2, and Jay and Silent Bob to life as a delivery-only pop-up.
This limited run pop-up restaurant will operate from April 19– April 25 in Los Angeles taking orders for pick up or delivery-only through Postmates.
Smith has teamed up with Derek Berry responsible for Saved By the Max and Good Burger pop-up restaurants in Los Angeles to create the Mooby’s pop-up format.
The menu will feature innovative and exclusive recipes from Chef Royce Burke and the Secret Lasagna team and includes chocolate-covered pretzels, Hater Totz, and Messy Lasagne Sandwiches—with vegan options available.
Announcing the pop-up restaurant on Instagram, Smith said: “Ever since I first introduced the fictional fast food joint in my films, folks have said “You suck at movies, so open a Mooby’s!”
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Ever since I first introduced the fictional fast food joint in my films, folks have said “You suck at movies, so open a Mooby's!” Now the folks who did @savedbythemax is building the @moobyspopup – an IRL eatery in Los Angeles that opens later this year, pandemic depending! But as a preview of what’s to come, a Mooby Meal will be available for delivery in L.A. via @postmates starting THIS SUNDAY and running til 4/25! Our takeout Mooby Meals include "Mooby's Messy Lasagna Sandwich" with a side of "Hater Totz" and "Chocolate Covered Pretzels" for dessert! And for your “toy surprise”, we include an autographed Reboot card from me, that will also entitle the bearer to front row slots when the pop-up is finally open to the public! And we’re donating the proceeds to @nouswithoutyou (providing meals to families in need effected by Covid 19). If you’ve ever seen #dogma, or #jayandsilentbobstrikeback, or #clerks2, or #jayandsilentbobreboot, you’ve seen fake people eat at a fake fast food joint! Now, BE a fake person eating actual food from a real restaurant! Many thanks to @heyitsderekberry and the #savedbythemax folks for making a dopey dream come true! Follow @moobyspopup and on the high holiday of 4/20, live the Mooby’s slogan “I’m Eating It!” (Mooby Meals will be prepared by Chef @royce_burke and the @secret_lasagna team. Limited amounts daily, all of which will be offered first come, first serve. Hours 12pm-8pm. Follow @MoobysPopUp for more info!)
As an added incentive, the vegan director wrote: “And for your “toy surprise”, we include an autographed Reboot card from me, that will also entitle the bearer to front row slots when the pop-up is finally open to the public.”
Smith added that the monetary proceeds from the pop-up will go to No Us Without You- a charity that provides food for families of undocumented restaurant workers during the COVID-19 pandemic.
“You’ve seen fake people eat at a fake fast food joint! Now, BE a fake person eating actual food from a real restaurant,” he continued in the post.
Speaking about the possibility of a built-out pop-up in the future, a rep for Saved by the Max told Time Out “Our teams are aiming to open by summer, but we are continuing to monitor and abide by all safety precautions and requirements before deciding any opening date or run times.”
Mooby’s meals can be ordered through Postmates from April 19 to 25 starting noon to 8pm or until stock lasts.
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