KFC has now planned to test plant-based chicken nuggets from Beyond Meat at select outlets in South California to get customers reviews ahead of a possible nationwide launch.
KFC is going to trial Beyond Meat’s vegan fried chicken in about 50 locations in Los Angeles, Orange County and San Diego next week for a limited period starting Monday, July 20.
According to KFC, the South Californian test will help determine whether it should launch Beyond Fried Chicken nationally.
The plant-based nuggets will be available in a six or 12-piece combo meal including a side of the chain’s new Secret Recipe Fries and a drink, or as a six or 12-piece à la carte option with a choice in dipping sauce while supplies last.
It previously conducted similar trials in Atlanta, Nashville, and Charlotte. In Atlanta, the response was so great that the vegan nuggets were all gone in just five hours into the launch.
You can find which KFC near you is serving up Beyond Fried Chicken by visiting the restaurant locator on kfc.com and looking for the Beyond Fried Chicken indicator.
‘Thrilled’
“I’ve said it before: despite many imitations, the flavor of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken,” said Andrea Zahumensky, chief marketing officer, KFC U.S. in a statement.
“We know the East Coast loved it, so we thought we’d give those on the West Coast a chance to tell us what they think in an exclusive sneak peek,” added Beyond Meat founder and CEO Ethan Brown
“We are thrilled to continue our partnership with KFC and bring Beyond Fried Chicken to Southern California.”
Share this news to let others know of KFC’s SoCal vegan fried chicken trial.
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