‘We believe the plant-based chicken concept will take this increasingly popular meatless trend to a new level.’
KFC China’s trial of its plant-based chicken nuggets at selected locations was so hugely successful that the pre-sale coupons for the first day sold out within one hour of its launch in Shanghai and a total of 7,000 coupons were purchased in the shopping window from April 28 to April 30.
According to Yum China (which owns KFC along with Pizza Hut and Taco Bell in China), customers had to buy presale coupons for the vegan nuggets online via KFC’s mobile app before they could get a hand on the plant-based treats.
The quick service restaurant giant partnered with agribusiness Cargill to make the plant-based chicken nuggets, which include wheat, soy, and pea protein along with a small amount of locally sourced water chestnut to make the nuggets more succulent.
“We are committed to embracing innovation and continue to delight and surprise our customers with tasty products,” said Joey Wat, CEO of Yum China.
“The test of KFC’s Plant-Based Chicken Nuggets caters to the growing market in China for delicious alternative meat options on the go. We believe that testing the plant-based chicken concept with one of our most iconic products will take this increasingly popular meatless trend to a new level.”
Seeing the enthusiastic response, Cargill also announced its plans of expanding its range of meat substitute products, including burger patties and ground meat under its brand Plant Ever as “part of Cargill’s inclusive approach to the future of protein.”
According to Euromonitor, plant-based meat sales in China increased from $7.2 billion in 2014 to $9.7 billion in 2018 and the market is projected to be worth $11.9 billion by 2023..
Industry experts attribute the changing food landscape to several factors including steep rises in pork prices partly due to the sweeping African swine fever outbreak and the ongoing U.S.– China trade war as well as the novel coronavirus, which experts believe to have sparked from a wet market in Wuhan, China.
Cargill isn’t the only business looking to cater to China’s new found interest in plant-based foods, Nestlé is set to open its first plant-based plant worth $103.58 million in China with plans to launch plant-based meat products later this year.
“In recent years, the food sector has undergone a quiet revolution as people are choosing more and more healthy, nutritious, and environmentally friendly foods,” Nestlé said in a statement.
Share this news to support the growing trend of the plant-based market globally.
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Continue reading “Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices”
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Continue reading “Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …