A new survey shows that New Zealanders are particularly concerned about the impact of climate change, sustainability and waste management. Many agree ditching meat can help save the planet.
According to ‘Better Futures: 2020’, a survey by Colmar Brunton, 49% of New Zealanders aged 18 and over feel the need to alter their diet because of the negative impact of meat on the environment.
Sarah Bolger, the head of Colmar Brunton said: “The shift in attitude means 15% of Kiwis are now always eating or mostly eating plant-based meals.”
The transition is significant with a “50% increase from a year ago.”
Philip McKibbin, spokesperson for the NZ Vegetarian Society said the figures reflected positively on the rise of veganism in the state.
“This is great news! Last year, the same report revealed that 10% of Kiwis were almost or always meat-free.
“This year, that figure has jumped to 15%, a 50% increase. It shows that more of us now recognise that what we eat has consequences not only for our health, but for other animals and the natural environment as well,” said Mr McKibbin.
Matter of time
He was confident that more and more people would gradually switch to a plant-based diet as they realize the huge carbon footprint emitted by the farming industry.
“We believe it’s only a matter of time before meat-eating becomes a thing of the past. I mean, it has to. Given the relationship between meat-eating and environmental degradation, Kiwis have to choose: between giving up meat or giving up on the planet,” Mr McKibbin added.
Even food retailers have admitted that more customers are demanding meat alternatives for health, ethical and environmental reasons.
Kiri Hannifin, Countdown’s general manager of quality, safety and sustainability said. “We are seeing a huge increase in the demand for more plant-based meal solutions such as veggie burgers, ‘mince’ made from plants, and other proteins like falafel.
“Even ice cream is going vegan.”.
The report, compiled in conjunction with Sustainable Business Council highlighted that ‘Climate change, sustainability, and waste’ were other primary concerns affecting the sample population of the 1500 New Zealanders surveyed.
While nearly half of the people surveyed were worried about climate change, 69 percent admitted plastic pollution was a major worrying factor.
“There has been broader awakening on waste and household shoppers are becoming more astute,” Bolger admitted.
“Consumers are aware that waste doesn’t just refer to plastic. They are starting to reuse and recycle more than they used to.
“They want brands to care about waste, pollution, recycling and plastic build-up. They also want clearer guidelines on labelling for what to do with packaging.”
While the government banned single-use plastic last year, Kiwis feel the government still needs to do more to stall plastic pollution.
More than three quarters of those surveyed also felt businesses were not doing enough to reduce their environmental impact
76% of the sample group said they would vote for politicians campaigning for the environment.
“People want government and business be part of the solution. Strong leadership is likely to spur them into increasing their individual action,” Bolger added.
- Read: Shocking NASA images reveal huge ponds of melted ice from Antarctica’s ‘hottest days on record’
Share this report to encourage others to ditch meat and plastic and become more environmentally conscious.
Vegan culture, food, beauty & more
- Mohsina Dodhiya
- 13th April 2021
“More than one in a hundred people in the UK are now vegan, and the proportion is growing every year. It’s time our schools catch up and make sure all their pupils feel safe, welcome, and valued.” A vegan pupil’s mother has been campaigning to add vegan options to school menus across the UK. According …
- Mohsina Dodhiya
- 12th April 2021
Kim Kardashian will host a vegan cooking tutorial at sister Kourtney Kardashian’s Poosh Your Wellness festival in May. Reality star, fashion mogul, and entrepreneur Kim Kardashian will be doling out cooking instructions during her sister Kourtney Kardashian’s second annual Poosh Your Wellness festival. On May 1, Kardashian will host a guided vegan cooking tutorial of …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …