Kylie Jenner accused of lying about ‘vegan’ beauty line, but does it really contain animal products?

Customers claimed Kylie Jenner’s new line contains animal products. Image: Kylie Jenner on Instagram

Oli Gross6th June 201916th October 2019Celebrity, Fashion and Beauty, News

Kylie Jenner has come under fire after customers claimed her line of so-called ‘vegan’ beauty range contained animal products, but were the accusations correct?

The youngest of the Kardashian-Jenner family launched her Kylie Skin range recently and claimed that ‘everything is cruelty free, vegan, gluten free, paraben and sulfate free’.

But suspicious customers noticed some suspect ingredients in the Vanilla Milk Toner, which costs $22, and the Foaming Face Wash, which costs $24.

Customers claimed Kylie Jenner’s new line contains animal products. Image: Kylie Jenner on Instagram

The two products, as revealed on her website, contain squalane and hydroxyacetophenone.

Customers complained about the ingredients on social media, claiming the new beauty line was not vegan, as promised.

However, the two ingredients may have been confused with other similarly named compounds.

3-Hydroxyacetophenone is a product derived from badgers, but Kylie skin actually contains 4-hydroxyacetophenone which is derived from berries, according to reports.

Read: 6 of the best cruelty-free and vegan makeup brands out there

And it seems squalane, which is a natural oil derived from plants and helps hydrate skin, was confused with squalene, which is derived from shark liver oil, meaning both products appear to be vegan.

Keen vegan customers will have to wait for official confirmation. Kylie Jenner’s makeup line is not yet vegan certified, as it was only released on May 22 and can take several weeks to be fully tested.

View this post on Instagram
KYLIE F*CKING SKIN! wow. skincare and makeup go hand in hand and Kylie Skin was something i dreamt up soon after Kylie Cosmetics. I’ve been working on this for what feels like a lifetime so i can’t believe I’m finally announcing! building my makeup line from the ground up has taught me a lot and I’m so blessed with that knowledge to apply to my brand new company! Birthing a whole new team, manufacturing, fulfillment etc separate from my cosmetics line was challenging but here we are! I got the best of the best for you guys! Everything is cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skintypes. Make sure you follow @kylieskin to stay updated. I’ll be revealing these amazing products very soon! the official launch date is 5/22! Yay!! so much love went into this. it all starts with skin. Stay tuned 💕 can’t wait to share. #KylieSkin KylieSkin.com
A post shared by Kylie ✨ (@kyliejenner) on May 10, 2019 at 1:36pm PDT

Read: Kim Kardashian has announced she’s eating vegan when she’s at home

What do you think of Kylie Jenner’s makeup range? Share your thoughts in the comments below!

Oli Gross

Oli Gross is a writer and editor at Totally Vegan Buzz. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation. Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. At Totally Vegan Buzz he specialises in breaking news and features on animal rights activism. Follow him on Twitter @Oli_Gross12

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