“This collab is inspired by the world of Chromatica, where kindness rules all things.”

America’s favorite cookie brand Oreo has created a limited-edition vegan cookie in partnership with pop icon Lady Gaga.

The new vanilla-flavored Oreos are inspired by the singer’s latest Chromatica album and feature pink-tinted golden cookies filled with green-hue crème. The cookies also feature designs inspired by the album and come packaged in a bright pink wrapping.

“So, they decided it was a good idea to have a Chromatica Oreo, which is a pink cookie with green filling,” the award-winning pop star reveals in a video whilst unwrapping a few samples of the new Oreo variant.

The limited-edition Oreos will be available in six-cookie packs in January, while the regular-sized packs of the Chromatica cookies will roll out later next year.

‘Hope to brighten your day’

“This collab is inspired by the world of Chromatica, where kindness rules all things,” Lady Gaga said in a statement.

“I love these pink cookies with green creme, and hope they brighten your day as much as they do mine!” 

The Lady Gaga x OREO Stan Club has been created to keep fans updated about the release.

Contest

In addition, Oreo and Lady Gaga are also launching a Sing It With Oreo contest where winners can receive free merchandise and experiences featuring the pop singer.

To enter the content, fans will have the opportunity to record an Oreogram (a recorded message transformed into a playful song that can be shared on social media) on the Sing It With Oreo website from December 15th, 2020 to April 30th, 2021 for their loved ones.

One grand prize winner from the entries will receive a flyaway concert experience, meet and greet with Lady Gaga (subject to lockdown rules), and a personalized Oreogram from the pop star herself.

In addition to the grand prize winner, 10 first prize winners will receive a 4-day/3-night trip for two to a Lady Gaga concert in a choice of four U.S. cities. Other prizes include Oreo swag, Oreo Music Boxes, and Oreo branded headphones.

‘Absolutely thrilled’

“Over the last few years, music has become a key element of our purpose to spread more joy and playfulness in the world through partnerships and entertainment properties alike,” Justin Parnell, Senior Director of Oreo, in a press release said.

“We’re absolutely thrilled over our newest collaboration with one of the biggest pop culture icons of a generation.”

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Mohsina Dodhiya

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