Neat Burger’s first US address will be Manhattan in New York City.

Vegan food chain Neat Burger is set to open its first US location in Manhattan in New York City this Autumn.

The vegan food chain, which is backed by F1 champ Lewis Hamilton, offers plant-based cheese burgers, chicken burgers, hot dogs, tater tots, ice cream, and milkshakes, as well as kids’ meals.

The company is also set to launch several products into retail as part of its expansion strategy.

As preliminary preparation for the launch, the brand will host a pop-up in midtown Manhattan this month to give New Yorkers a taste of Neat Food Co.

The brand has also roped in leading names in the US food market such as Vincent Herbert, Jeffrey S. Fried, and Henrik Fjordbak, to help the brand get a strong foothold in its new setting.

In a statement, co-founder and CEO of Neat Burger, Zack Bishti said: “We are on a mission to fundamentally change how the world consumes protein and are excited to announce these new appointments whose expertise will make a real impact.

“With Jeff and Henrik’s success in nurturing industry-leading brands and Vincent’s prowess in delivering global expansion, we have a powerhouse team primed for explosive entry into new markets; to shift consumer behaviour and be a force for good.”

Neat Burger growth trajectory in the US

The company has major expansion goals for the future in line with its vision is to make alternative-proteins an everyday staple as increasing numbers of consumers look to adopt a vegan and flexitarian lifestyle.

Neat is working to introduce a healthier vegan meat option to American consumers using plant-based ingredients including quinoa, chickpeas, and mung beans.

“By 2040 we see a world where alternative proteins have replaced animal proteins completely,” co-founder Tomasso Chiabra said.

“Neat is leading the charge in the development of these alternatives that not only satisfy the needs of conscious consumers, but that also deliver on flavor. We’re here to prove that the easiest choice can also be the best choice for the planet.”

Additionally, the company plans to have over 1,000 corporately owned, franchise, and delivery-only kitchens by 2030.

Neat Burger UK

The vegan burger chain has seen tremendous growth in the UK since its launch in 2019.

The eatery boasts six outlets in London, including branches in Camden, Soho, and Stratford among others.

Neat Burger has achieved not only a loyal fanbase but industry recognition too, having won the UK’s Best Vegan Restaurant of the Year at the Deliveroo Restaurant Awards for a second year running.

It was also nominated for the 2021 GQ Food & Drink Sustainability Award.

 Most recently, the brand was awarded PETA’s inaugural Company of the Year Award for its game changing approach to a plant-based diet, encouraging people to eat delicious, protein-packed plant-based meals.

• Read: 42% of US campus menus to move towards plant-based

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Mohsina Dodhiya

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