“We are very proud of the debut of our new vegan leather collection. We had very high standards for ourselves and insisted on a proper finish when launching this collection.”

A popular lifestyle brand has launched its first-ever vegan leather collection.

Founded in 2005, Lug, which is known for its fashionable handbags and accessories has released a new collection with three options: the never full Tempo Tote, the chic studded Pacer, and the perfectly efficient Tram Wallet.  

This is the multiple-award-winning brand’s first foray into the leather look, and features Lug’s signature plush, ribbed exterior but swaps the standard nylon for textured vegan leather.

The new collection is certified as PETA-Approved vegan and the company is looking to expand its collection in vegan Leather every month.

‘High standards’

Ami Richter, co-founder, and designer at Lug said: “I’ve never been a leather bag kind of gal. I’ve always been able to design everything I want in a bag in nylon and man-made fabrications.

“I like the look of leather and wanted to explore designing with a new medium, but insisted that if we were going to develop a leather-looking collection, it had to be vegan leather.

“ I’ve been very fussy about the quality, the hand-feel, and how the fabrication can handle our vivid color palette and detailing.”

Cofounder Jason Richter added: “We are very proud of the debut of our new vegan leather collection.

“We had very high standards for ourselves and insisted on a proper finish when launching this collection.

According to Richter, the stylish bags feel like real leather and “include customer-focused details.”

“Anyone who knows Lug knows that we are all about family and community and we love to cater to our customers’ wants and daily needs,” said Jason Richter, also co-founder of Lug, ” the co-founder said.

The collection is available in a wide range of everyday colour variants and can be purchased online from the brand’s official website and QVC.

• Read: Vegan cactus leather company wins popular award after teaming up with H&M

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Mohsina Dodhiya

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