“There’s finally a Black hair care range available for the community in every LUSH store.”

Vegan beauty brand LUSH has unveiled its new afro hair care range made with natural, vegan ingredients in-store and online, today.

The line has been formulated by in-house R&D stylist & Black haircare specialist Sarah Sango, who spent two years developing the line specifically for curly, coily, and textured Black hair.

The range includes six new products, including two conditioners, a co-wash and three styling products which can be applied using the L.O.C method (a technique that uses liquid, oil and cream to moisturise hair).

Conditioners

The Power conditioner ($12.95 / 3.3 oz.) is described as a “smooth operator that gets to the root of your hair’s moisture must-haves, packed with hydrolysed wheat protein and ethyl macadiamate to help your curls beat the heat.”

The Glory conditioner ($12.95 / 3.3 oz.) contains the super ingredient, okra, which deeply moisturises, softens, thickens and volumises.

“Don’t settle for medi-okra. Treat your crowning glory to a powerful fusion of fresh okra, coconut cream and Fair Trade olive oil to keep your curls and coils in fine form,” reads the product description.

Styling products

The first styling product for the L.O.C method includes the Super Milk conditioning spray ($19.95 for 3.3 fl.oz.). It is formulated with almond, coconut and oat milk for easy detangling, and increased definition and hydration. It can also be used alone as a leave-in conditioner as part of your wash and go.

Renee’s Shea Souffle hair and scalp oil ($16.95 / 3.1 oz.) is touted to be the hero product of the hair care line. It is based on a homemade hair treatment recipe and contains Ghanaian shea butter, essential oils and castor oil, which are like an elixir for healthy curls and coils.

The Curl Power hair cream ($16.95 / 3.3 oz.) is protein-rich and has linseed oil and molasses to moisturize and define your curls.

Co-wash

The avocado co-wash ($16.95 / 3.5 oz.) is actually a reformulation of the old avocado wash minus sodium lauryl sulfate (SLS). It still contains fresh avocado, as well as lecithin and potassium to deeply moisturise the hair.

“Just getting started”

Commenting on the new range, Sango said: “When I look at these six products sitting together, I think joyous thoughts, knowing from cleansing to defining my style there’s finally a Black hair care range available for the community in every LUSH store.

“Our ‘fro’s are worn in different shapes and sizes. Hair grows up, out, and down.

“On Monday, I might install my lace front, on Friday, Box braids down to the ground.

“The styles are endless so you can imagine how many more products can be created. Black hair is a journey—and mine with LUSH, is just getting started.”

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Mohsina Dodhiya

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