Unilever has expanded its vegan Magnum ice cream range with a new caramel salted flavor.
According to Magnum, “Caramel is its most popular ice cream flavor in dairy bars and tubs,” and the brand is excited “to bring it to market in an equally delicious Non-Dairy Bar.”
The new Non-Dairy Sea Salt Caramel Bar is the latest plant-based ice cream to join the brand’s previous offerings, which include Non-Dairy Classic and Non-Dairy Almond.
While the non-dairy version is made using coconut oil and a pea protein base, the cocoa beans are sourced from Rainforest Alliance Certified farms to make a “cracking non-dairy chocolate shell.”
“At Magnum Ice Cream, we’re obsessed with delivering a next-level bite,” said Leslie Miller, Marketing Director of Ice Cream at Magnum’s parent company Unilever in North America.
The new product has been certified vegan by Vegan action and will sell for an RRP of $4.49-$5.99.
Vegan Ice-creams
Magnum joins a number of ice-cream brands that are launching more dairy-free options in a bid to cater to the growing demand for plant-based options.
This week, artisan ice cream company Owowcow launched its new OWOW(NO)COW Vegan Ice Cream line with 3 flavors, which include Vegan vanilla salted caramel, I hate vegan chocolate and Vegan golden milk in its Easton store.
Share this news to support the growing trend of new vegan product launches.
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