Mars has added an oat based vegan milkshake to its dairy-free chocolate-bar inspired drink range – Mars Oat.
After launching dairy-free drinks of popular chocolate bars Galaxy and Bounty last year, confectionery giant Mars has released a Mars flavored oat drink today, July 20.
The new vegan milkshake has no added sugar and is ‘bursting with a rich chocolatey taste’ with a hint of caramel.
The Mars Oat drink is certified by the Vegan Society and will be available at U.K Asda stores in a 250ml bottle for £1.50.
‘Looks so good’
Fans of the iconic caramel nougat chocolate bar hailed the announcement and expressed their excitement on social media.
“Want to go queue outside Asda for this. I’m willing to tent outside for the night too.
“If this tastes malty, chocolatey and caramelly, it would be most exciting
“Looks so good! Definitely have to try!
“Omg I NEED to try this,” were some of the comments posted on Instagram.
The market for plant-based milk has soared over recent years with oat, flax, almond, hemp, rice, and soy milk being available to cater to different consumer preferences. The market has seen huge growth in recent years as more consumers ditch dairy.
Oat milk demand
Among all the alternative milk options available, the demand for oat milk and oat based drinks is staggering.
Recently, Waitrose supermarket reported that its oat milk sales surged by 113% over the last year. It added that while its online searches for the product increased up to 210%, searches for ‘barista oat milk’ spiked 1,517% compared to last year.
Share this story to let others know of the new Mars Oat drink at Asda.
Lifestyle
Vegan culture, food, beauty & more
22-year-old kinesiology student says vegan diet and exercise helped her shed 50lb
- Mohsina Dodhiya
- 16th April 2021
“I enjoy the vegan lifestyle because I have a lot of energy from eating tons of carbs, and I have less stomach issues as well.” A kinesiology student says going vegan has helped her lose weight, transformed her life, and inspired her to become a ‘personal trainer’. Sharing her weight loss journey, 22-year-old Hope Peterson …
Plant-powered mum calls for vegan options in schools across the UK
- Mohsina Dodhiya
- 13th April 2021
“More than one in a hundred people in the UK are now vegan, and the proportion is growing every year. It’s time our schools catch up and make sure all their pupils feel safe, welcome, and valued.” A vegan pupil’s mother has been campaigning to add vegan options to school menus across the UK. According …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …