McDonald’s Germany has launched a vegan strawberry McFlurry to cater to the growing demands for vegan dessert.

 International fast-food giant McDonald’s recently introduced a vegan version of its Mc Flurry to its German locations, according to Peta Zwei.

The group announced on Instagram that the fast food giant was testing its new Mc Flurry made from strawberry sorbet and topped with Oreo pieces.

While the vegan option can be currently ordered in select stores using the app, the brand aims to make it available everywhere by the end of March.

Vegan McDonald’s

The fast food chain is making great efforts to join a growing list of fast food restaurants selling fully vegan meals. Several branches across the globe have introduced vegan options for customers seeking meat-free and dairy-free meals for health, environmental and ethical reasons.

Last year, McDonald’s Germany debuted the Big Vegan TS, which features Nestlé’s plant-based Incredible Burger, mustard, ketchup, onions, tomatoes, and greens.

In January, Mc Donald’s UK launched a fully vegan meal, which includes Veggie Dippers, fries, and a drink.

Thomas O’Neill, Head of Food Marketing at McDonald’s UK & Ireland said at the time: “In the last 12 months we’ve seen an 80 percent uplift in customers ordering vegetarian options at McDonald’s, so it is time for the brand famous for the dippable McNugget to launch a dippable option for our vegetarian, vegan and flexitarian customers.”

Around the same time, Mc Donald’s Canada reported that it was about to roll out its “P.L.T.” burger to a total of 52 locations and extend its vegan burgers made by Beyond Meat trial for another three months.

Vegan fast-foods

The vegan market is booming and several restaurants and chains have expanded their plant-based ranges.

Greggs launched its third vegan product this year. The high street bakery launched its highly anticipated vegan steak in January followed by a vegan glazed ring donut and hot cross buns just in time for Easter.

In an interview with LBC last August,  CEO Roger Whiteside said: “ (We’re) seeing if we can come up with a vegan version of all our top-selling lines. Obviously people want a vegan option.

“If we can succeed in doing that and produce something that tastes just as good as the meat version, then that will sell very successfully. That’s what’s been shown with the vegan sausage roll.”

Last month, fast food giant Pizza Hut launched its first Vegan Stuffed Crust Pizza made with Violife’s vegan cheese across the UK.

Ciara Grace, Senior Menu Innovation Manager at Pizza Hut Restaurants said: “We’re always looking into new and exciting ways to develop our menu and cater to as many guests as possible.

“The vegan stuffed crust was naturally the next step for us to grow our plant-based offering at Pizza Hut Restaurants. We’re really excited to launch the vegan stuffed crust as we’re confident it’s going to be a hit on both taste and texture.”

• Read: McDonald’s will launch first fully vegan meal

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