“Our quest at Meatless Farm is to shape a new global food system as an investment in our future, by nurturing the natural planet and democratising plant-based food.”

Vegan meat giant The Meatless Farm has launched its first retail investor funding round with Crowdcube.

The company is seeking to raise up to £5 million through one of the largest campaigns held on the crowdfunding platform.

The ‘get your piece of the m… f… pie’ round kicks off on 22 June and will offer consumers the chance to buy into the brand from £10.

Investments will be in the form of a convertible note which convert to shares at a discounted price during the next corporate equity funding round towards the end of 2021.

The capital raised will help the brand fund innovation, expansion and work towards being a regenerative company.

According to Morten Toft Bech, founder of Meatless Farm, the company is investing heavily in the entire supply chain to “evolve and improve our products even further and come up with exciting new plant-based options such as pizza toppings, chicken, and a new range of snacks.”

‘Shape a new global food system’

“The way we eat has a significant impact on the planet, and there is an actual cost to bad food systems. That’s why it’s time to eat like future-focused people,” the company states.

“Our quest at Meatless Farm is to shape a new global food system as an investment in our future, by nurturing the natural planet and democratising plant-based food.

“We are now offering our community around the world the opportunity to join our quest.”

Meatless Farm

The Danish brand was launched in the UK in 2018.

It offers a wide array of fresh plant-based food options including mince, burgers, sausages, hot dogs and sausage rolls.

It has grown to become one of UK’s top three best known plant-based brands, alongside other renowned companies like Quorn and Linda McCartney.

Currently, it is available in over 20 countries including the UK, US, Germany, Spain and the Netherlands.

Last month, it debuted a first-ever vegan sausage roll vending machine in the UK after witnessing growing demand for meat alternatives over the past year.

It recorded 148% year-on-year net sales growth in 2020 and expects revenues of up to £30 million this year.

‘Plant-based protein is no longer niche’

“We are reaching a tipping point where replacing meat with plant-based protein a couple of times a week is no longer niche, but we know that it’s people power which will create a full-blown revolution in food culture,” Morten Toft Bech explained.

“That rests on driving awareness around the importance of reducing meat for the environment and the impact that even little changes can have. For example, in a country like the UK, we could reduce around 8% of the UK’s total emissions if we all ate just one less meat meal per week.”

The company is inviting potential investors to register their interest at www.meatlessfarm.com/crowdcube from Monday 14 June with the investment open on www.crowdcube.com from Tuesday 22 June. 

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