
“The leather industry kills over a billion animals every year, pollutes the environment, and produces items that are as unexciting as they are cruel.”
A major new billboard campaign in New York features celebrity photographer Mike Ruiz reminding people that leather is someone’s skin.
Vegan charity PETA has constructed a 70-foot-high billboard in the middle of Manhattan which shows Ruiz naked and screaming, as his skin seems to have been flayed from his body.
It hopes the graphic imagery will ‘stop people in their tracks and persuade them to ditch animal skins’.
Leather industry
According to the organization, leather production is ‘unacceptable’ killing over a billion animals every year.
In addition, leather is also just as much of a disaster for the environment as it is for animals. Its production requires the use of 130 chemicals—including cyanide—and releases massive amounts of carbon emissions – a leading contributor to climate change.
It adds that high-tech and pioneering materials like lab-grown leather, mycelium (mushroom) leather, apple, pineapple, and cactus leather, bioplastic leather, and countless other emerging materials are emerging across the globe, making the use of animal skins completely unnecessary and archaic.
‘Unexciting and cruel’
“The leather industry kills over a billion animals every year, pollutes the environment, and produces items that are as unexciting as they are cruel,” the pitbull and anti-fur advocate said in a statement released by PETA.
“My friends at PETA and I are encouraging people to wear their values and take pride in coming out of the closet in beautiful, fashion-forward vegan pieces.”
Share this story: Famous photographer Mike Ruiz says ‘leather is someone’s skin’ in major new billboard campaign.
Lifestyle
Vegan culture, food, beauty & more
8 practical ways you get your loved ones to quit eating meat
- Mohsina Dodhiya
- 31st March 2023
Eating meat has long been a contentious issue, with people often having strong opinions on both sides of the discussion. For those who are committed to a vegetarian or vegan lifestyle, it can be difficult to watch their loved ones continue to consume meat. However, there are ways to have a constructive and persuasive conversation …
Continue reading “8 practical ways you get your loved ones to quit eating meat”
The Lord of the Rings franchise under fire after horse dies on set for the second time
- Mohsina Dodhiya
- 27th March 2023
PETA renews calls for Hollywood to replace animals with CGI Amazon’s television series The Lord of the Rings: The Rings of Power has come under fire after a horse died during rehearsals for a season 2 scene in the UK. The horse was one of about 30 on set that day and died of cardiac …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …