Millie Brown is the latest actor to join the beauty bandwagon with her own cosmetic line, Florence by Mills, following the likes of Selena Gomez, Kylie Jenner, Ciara and Hailey Bieber.
She states that she wants to have a brand that “represents individuality”. She unveiled the brand through a promotional video on Instagram featuring young models trying on various products from the cosmetic range including lip glosses, cream blushes, cooling eye gels, and face masks.
Her cosmetic range is PETA-certified, vegan and cruelty-free. Brown states that she’s been wearing make-up since she was 10, 11 years old and none of them really catered to skin as young as hers.
“I wanted it to be vegan, clean, cruelty-free that would be easy to get and fun to use and still useful, but, you know, playing that sophisticated teenager as well” informs the teen star in the Instavideo clearly aimed at marketing the brand to the Gen Z.
“Every young person deserves to have a good start with their skin.”
Brown has named the line after her great-grandmother Florence as she believes the lady represents the essence of her brand. “I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things,” she told WWD.
The products are priced in the range of $10 to $34, and will be sold direct to consumer on the Florence by Mills website, as well as Ulta Beauty and Boots.
An unspecified proportion of the profits will go to the Olivia Hope Foundation, a children’s cancer charity, named for Brown’s late friend Olivia Hope LoRusso.
Will you be putting Florence by Mills to the test? Let us know in the comments below!
About The Author
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz.
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit.
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God