
“The steps we are announcing are very much a reflection of the voices of the communities we engage with and our team’s commitment to play a key role in creating a more sustainable mother earth.”
Moose Knuckles, a Montreal-based luxury outerwear and sportswear brand, has pledged to stop using fur by the end of 2022.
It’s part of the company’s newly launched sustainability program which ‘commits the company to innovation and leadership across six impact streams’ addressing carbon emissions, material usage, circularity, and biodiversity by 2025.
“Our number one objective has always been about creating exceptional, handcrafted products that provide unmatched warmth without sacrificing style,” co-CEO Noah Stern said.
“The steps we are announcing are very much a reflection of the voices of the communities we engage with and our team’s commitment to play a key role in creating a more sustainable mother earth.”
Fur-free brands
Moose Knuckles is the latest to join a slew of other luxury brands and fashion labels that have already nixed fur from their designs.
Just this week luxury department store Neiman Marcus announced it is ditching fur by 2023.
Holt Renfrew, a leading Canadian department store also revealed plans to stop selling animal fur and exotic skins by the end of 2021.
Last month, Canadian winter clothing manufacturer Canada Goose pledged to stop buying and using fur by 2022.
Gucci, Michael Kors Holdings Ltd. (which owns Jimmy Choo and Versace), Global Brands Group, (which owns Aquatalia and licenses more than a dozen other brands), Coach, Chanel, Prada, Burberry, and Giorgio Armani are other fashion labels that have already made similar commitments to phase out fur from their designs.
‘Banner week for grassroots activists’
Vegan charity PETA, which has been campaigning against the use of this cruelly obtained fabric welcomed the news.
Executive Vice President Tracy Reiman said: The end of fur is nigh, as almost every retailer with any business sense, from Canada Goose to Neiman Marcus to Moose Knuckles, is ending the sale of scraps of tormented animals’ fur, realizing that no one with a heart will buy it anymore.
“This is a banner week for grassroots activists and PETA, which pushed all these brands to go fur-free, and can now see the death of the fur industry right around the corner.”
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Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
- 28th January 2025
Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
The Top 10 Vegan-Friendly Places in Latin America
- Totally Vegan Buzz Team
- 27th January 2025
Latin America is experiencing an extraordinary rise in plant-based dining options. A new study, spearheaded by Veganuary in partnership with the food discovery platform HappyCow, reveals that Latin America now boasts over 10,000 vegan, vegetarian, and vegan-friendly restaurants—an impressive 21.6% jump compared to last year. Brazil takes the crown as the number one country, with …
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VEGAN MEMES
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All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God