Morrisons has announced a giant vegan sausage roll tapping on the growing popularity of plant-based alternative meat.

After Greggs swept the market with its plant-based sausage roll, Morrisons has followed suit with a whopper sized foot long vegan roll.

The roll weighs 466 grams, almost four times the weight of normal sized roll. It’s also double the length.

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@VeganMunchiesUK 🌱 . @morrisons selling giant vegan sausage rolls for £1 . . . 📸 If you find any vegan food tag us at @VeganMunchiesUK for a shoutout . . . #Vegan #VeganUK #PlantBased #PlantPower #Veganuary #VeganFood #Vegans #Vegano #VeganTreats #Veganism #VeganEngland #Vegetarian #VegetarianUK #WhatVegansEat #FoodPorn #VeganFoodPorn #PlantBasedFoodPorn #VegansOfIG #PlantBasedFood #PlantBasedFoods #VeganLife #VeganLifestyle #VeganHunter #NonDairy #Meatless #MeatlessMeals #FreeFrom

A post shared by Vegan Munchies UK (@veganmunchiesuk) on Nov 4, 2019 at 3:09am PST

The pastry replaces meat with soya mince blended with an assortment of spices and herbs and wrapped in a golden dairy-free casing.

The rolls will be freshly baked in store by Morrisons Market Street bakers and will be served at Morrisons pie counters for £1 each.

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New Morrison’s foot long vegan roll 🐷 These are a bargain at only £1! We thought the filling tasted very strongly of sage so it reminded us a little of stuffing! It’s still really tasty, but the Greggs sausage rolls are still the best 🙌🏻

A post shared by Lucy & Alex 🌱 (@lucyandalexeatvegan) on Nov 5, 2019 at 9:30am PST

Pleased with their creation, Morrisons Pie Expert Steven Halford said in a statement: “Our original foot long sausage roll caught the imagination of the nation so we’ve worked hard to make sure everyone – including vegans – can now tuck into our creation.

 “Sharing is optional,” he added tongue in cheek.

 Vegan products at Morrisons

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☀️ VEGAN PASTY ☀️ I know this is really old news but I still wanted to give my review of this Morrison’s pasty! 🙋🏼‍♀️ Have you tried this? What did you think to it? 💁🏼‍♀️ The pastry itself was delicious and the filling was tasty and pretty meaty! 😍 I’d probably give it a 5/10 though simply because I’m not a fan of vegan food that has a really meat texture! 🌱 I imagine it tastes better when warmed up though! 🙏🏼 . . . #veganmorrisons #morrisonsvegan #vegansupermarketfinds #vegandailyuk #veganfooduk #accidentallyveganuk #newveganproducts #veganjunk #junkvegan #vegancomfortfood #veganpasty #cheapvegan #veganiseasy #easyveganfood #veganeasy #easytobevegan #easyveganlunch

A post shared by Emily | 20 | UK Vegan (@naturally_vegan) on Aug 21, 2019 at 6:06am PDT

The vegan giant roll follows the vegan “Corn-ish” pasty that Morrisons launched earlier this year.  The roll came wrapped in a flaky plant-based puff pastry with a seasoned potato, swede and onion filling inside.

Last month, the chain announced a special festive plant-based range for Christmas featuring an assortment of tasty vegan options including a vegan version of the staple Christmas pigs in blankets, Katsu Croquettes, Korean Jackfruit Bao Buns, and a Best Vegetable Layered Tart.

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Sausage roll, but make it fashern⁣ ⁣ This week I tried the brand new Vegan sausage roll from @tescofood for ya over on ma channel 😋 and compared it to the current sausage roll queen that is @greggs_official ⁣<link in bio> ⁣ Which is your fav babes? 🌱🤪

A post shared by Vegan Lifestyle Blogger (@raelikesfroot) on Apr 27, 2019 at 2:46am PDT

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@icelandfoods no porkies sausage rolls are amazing! Taste so nice & easy 👏🏻 had these for lunch with beans 🧡🧡 • • • #vegan #icelandvegan #icelandfoods #plantbased #vegansausageroll #veganbeans

A post shared by @ veggiebellss on Oct 29, 2019 at 5:41am PDT

In April, Tesco launched ready-to-go vegan sausage rolls in its stores, whereas UK supermarket Iceland launched a pack of six vegan sausages for £2 last month.

• Read: Morrisons launches vegan Christmas range

What do you think of the Morrisons foot long vegan sausage roll? Share your thoughts in the comments section below!

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