Mrs. Crimble's launching vegan gluten-free choc macaroons | Totally Vegan Buzz

Mrs. Crimble’s launching vegan gluten-free choc macaroons

Image Credit: Mrs. Crimble’s / Edited by TotallyVeganBuzz

Mrs Crimble’s has launched a vegan plus gluten-free version of its popular chocolate macaroon.

Acting on its mission to ‘connect people to nature through healthy food that’s better for people and the planet’, Wessanen UK – the company that owns Mrs Crimble’s has expanded the brand’s gluten-free portfolio with a vegan alternative of its choc macaroons.

Calling the vegan launch an “obvious next step,” the macaroons will be unveiled in Tesco stores in November to be retailed at £1.79 per 195g pack.

The vegan macaroon recipe has been perfected to resemble the original with the same golden-brown colour, moist cake texture and delicious flavour.

“We’re incredibly proud to have taken the Mrs Crimble’s brand on to the next stage of free-from indulgence by creating a vegan-friendly version that tastes as good as our original recipe,” said Wessanen UK’s marketing director Bryan Martins.

“The challenge was to remove the egg ingredients while maintaining the same delicious taste and wonderful texture.

“Without the eggs the macaroon still holds together with all the other ingredients, resulting in a deliciously, moist and moreish treat for our vegan and gluten-free consumers.”

 Which brand offers the best vegan goodies? Share your thoughts in the comments below!

Published by Totally Vegan Buzz Team

The Totally Vegan Buzz Team are a gang of extremely entertaining writers who also happen to be vegan. Together, they bring you all the vegan infotainment you need - trends, news, quizzes and more. Leave them a comment! They love it when you guys say hi...

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