Phuture Foods is looking to monopolize the Asian food industry by pioneering a plant-based pork substitute called Phuture Minced Pork to meet high demands for pork in the continent.
The start-up intends to sell vegan pork meat in Hong Kong with plans to expand in Malaysia and Singapore thereafter.
With the plant-based pork being halal, the Arabic name for permissible, Phuture is hopeful this aspect will allow it to gain easy access to the Asian food market that has a significant Muslim population refraining from eating pork. The brand is also looking into kosher certification.
The pork substitute will be made from wheat, mung beans and shiitake mushrooms making it not only environmentally friendly, but also a healthy, nutritious substitute with high protein, fiber, vitamin B12, and iron.
Phuture Foods also hopes to make its products’ prices comparable to or lower than those of pig meat to gain a wider market share.
While US-based companies such as Beyond Meat and Impossible Foods are focusing on plant-based beef, Phuture Foods intends to explore plant alternatives to chicken and lamb products in order to cater to Asian taste buds.
Phuture foods is one of Brinc’s (a start-up accelerator that usually focuses on hardware tech) programs and the food start-up, according to statistics is environmentally conscientious with its products saving 1,100 gallons of water and 30 square feet of forest per day.
Are you excited for another plant based pork substitute? Let us know in the comments section below!
Vegan culture, food, beauty & more
The Lord of the Rings franchise under fire after horse dies on set for the second time
- 27th March 2023
PETA renews calls for Hollywood to replace animals with CGI Amazon’s television series The Lord of the Rings: The Rings of Power has come under fire after a horse died during rehearsals for a season 2 scene in the UK. The horse was one of about 30 on set that day and died of cardiac …
Continue reading “The Lord of the Rings franchise under fire after horse dies on set for the second time”
Puma ditches kangaroo leather for ‘better’ vegan fabric
- Mohsina Dodhiya
- 3rd March 2023
Puma’s King soccer boots are made with vegan K-Better, a new animal-free upper material. Puma SE is officially phasing kangaroo leather out of its soccer boots this year. Instead, it will begin using a vegan fabric following rising consumer opposition to animal-made products. The German sporting goods company has redesigned its legendary KING football boot …
Continue reading “Puma ditches kangaroo leather for ‘better’ vegan fabric”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …