Swedish plant milk brand Oatly has decided to tour parts of the UK offering free coffee, tea and chocolate drinks to encourage customers to ditch dairy for oat milk.
Oatly is on another promotional spree to entice customers to try oat milk in their beverages and this month, the vegan brand is gearing to set up pop-up coffee shops in London, Brighton, Glasgow, and Manchester to give away free coffee, tea and chocolate drinks served with skinny, semi or whole oat milk.
Vegan Food UK posted images of the Oatly Container café revealing that the free promotions will run until January 28.
The group wrote alongside the post on Instagram: “More brilliant marketing by the #oatly guys – we really appreciate them getting the vegan message out there too ?”
The announcement drew thousands of likes and comments with some customers raving while others questioning Oatly about not including their cities.
“Oatly are smashing it!! ? love it,” wrote an excited fan.
“Wow, how good is that x,” commented another.
Oat milk benefits
Oat milk is non-allergic and suitable for lactose intolerant individuals. It also packs in lesser saturated fat content than dairy making it ideal for those watching their weight and also has more protein compared to other plant-based beverages.
It is environmentally friendly as it produces 73 percent less CO2 emissions than cow’s milk and is also less resource intensive than its dairy counterpart.
With oat milk’s numerous benefits, Oatly feels its promotions and marketing campaigns can encourage more customers to join the plant-milk brigade.
‘Ad for oat drink: Hope that’s okay with you?’
The free promotion is just one of the marketing gimmicks up Oatly’s sleeves for the month.
The brand has simultaneously installed major adverts throughout London, including Waterloo Station and Kings Cross, where one can see two same billboards placed next to each other that read: ‘Haven’t you seen this ad before? Total Déjà-Vu’.
Another one in the subway reads: “If you don’t put that smartphone down, how are you ever going to notice this ad for oat drink.”
The brand is also looking to set up billboards in Manchester’s Northern Quarter, Temple Meads in Bristol and across St George’s Square in Glasgow, stating: “Now you know about something called oat drink. Hope that’s okay with you?”
How influential will Oatly’s marketing strategy be in promoting plant-based milk? Share your thoughts in the comments below!
Lifestyle
Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
- 28th January 2025
Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
The Top 10 Vegan-Friendly Places in Latin America
- Totally Vegan Buzz Team
- 27th January 2025
Latin America is experiencing an extraordinary rise in plant-based dining options. A new study, spearheaded by Veganuary in partnership with the food discovery platform HappyCow, reveals that Latin America now boasts over 10,000 vegan, vegetarian, and vegan-friendly restaurants—an impressive 21.6% jump compared to last year. Brazil takes the crown as the number one country, with …
Continue reading “The Top 10 Vegan-Friendly Places in Latin America”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God