‘Pamela is a powerful change-agent, and we’re honored to have the Very Good Butchers brand be featured as part of her campaign’

 Celebrity actor and animal-rights advocate Pamela Anderson has teamed up with Canada’s vegan butcher shop The Very Good Butchers (VGB) to spread awareness for animal rights and encourage plant-based diets.

The collaboration will have VGB, founded by couple James Davison and Tania Friesen, share a portion of its October sales with the Baywatch actor’s foundation.

Sharing the news on Instagram, VGB wrote: “All month (October), we will be offering you, our Very Good customers, a discount code (PAMELA) for 10% off your online order.

“From those sales, we will be giving 25% of the proceeds back to The Pamela Anderson Foundation.

“We’re really excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights, and to encourage plant-based diets.”

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It's a bean-tiful day! We have teamed up with a foundation dedicated to human, animal, and environmental rights. Can you guess what Foundation that might be? Did you guess The Pamela Anderson Foundation? Oops, we may have given that away… All month (October), we will be offering you, our Very Good customers, a discount code (PAMELA) for 10% off your online order. From those sales, we will be giving 25% of the proceeds back to The Pamela Anderson Foundation. Also, keep your eyes peeled in retail stores as there will be specially marked packages of products, and The Very Good Butchers will donate 10% of the sales from those items back to the Foundation too! We’re excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights and to encourage plant-based diets. #TheVeryGoodButchers #WeButcherBeans

A post shared by The Very Good Butchers (@theverygoodbutchers) on Oct 1, 2020 at 1:45pm PDT

‘Powerful change-agent’

VGB will also launch specially marked packages in retail stores and donate 10 % of the resulting sales from these packs to the foundation in this month.

VGB CEO Mitchel Scott said. “With such a massive platform, including over one million followers on Instagram, Pamela is a powerful change-agent, and we’re honored to have the Very Good Butchers brand be featured as part of her campaign.”

‘21st-century butcher’

Commenting on the collaboration, Anderson said: “It is a thrill to have my foundation associated with a butcher: a 21st-century butcher who uses technology to create plant foods that help animals, human health, and our planet.”

• Read: Joaquin Phoenix calls on people to ‘reject animal cruelty’ and ‘change the world from your kitchen’

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Mohsina Dodhiya

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