‘Pamela is a powerful change-agent, and we’re honored to have the Very Good Butchers brand be featured as part of her campaign’
Celebrity actor and animal-rights advocate Pamela Anderson has teamed up with Canada’s vegan butcher shop The Very Good Butchers (VGB) to spread awareness for animal rights and encourage plant-based diets.
The collaboration will have VGB, founded by couple James Davison and Tania Friesen, share a portion of its October sales with the Baywatch actor’s foundation.
Sharing the news on Instagram, VGB wrote: “All month (October), we will be offering you, our Very Good customers, a discount code (PAMELA) for 10% off your online order.
“From those sales, we will be giving 25% of the proceeds back to The Pamela Anderson Foundation.
“We’re really excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights, and to encourage plant-based diets.”
‘Powerful change-agent’
VGB will also launch specially marked packages in retail stores and donate 10 % of the resulting sales from these packs to the foundation in this month.
VGB CEO Mitchel Scott said. “With such a massive platform, including over one million followers on Instagram, Pamela is a powerful change-agent, and we’re honored to have the Very Good Butchers brand be featured as part of her campaign.”
‘21st-century butcher’
Commenting on the collaboration, Anderson said: “It is a thrill to have my foundation associated with a butcher: a 21st-century butcher who uses technology to create plant foods that help animals, human health, and our planet.”
Share this story: Pamela Anderson and Canadian vegan butcher shop team up to promote animal rights.
Lifestyle
Vegan culture, food, beauty & more
Michelin star awarded to a vegan restaurant in France for the first time
- Mohsina Dodhiya
- 19th January 2021
Vegan eatery ONA has also been awarded Michelin’s green star – in recognition of its strong ethical practices. A vegan French restaurant has won a Michelin Guide star, the first for an establishment serving only meat-free products in France. Claire Vallee runs the ONA restaurant in the city of Ares, near Bordeaux, in south-west France. …
Katy Perry tells 109 million followers she and her dog are ‘ready to be 100% vegan’
- Mohsina Dodhiya
- 18th January 2021
Katy Perry has announced she is planning to go vegan this year along with her dog Nugget, who has been slowly changing her diet with her. Katy Perry is turning over a new leaf this 2021. The pop superstar recently announced that she is nearly ready to become a full-time vegan. She also added that …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …