‘The world needs more sensible leaders like you, who are willing to embrace clean, compassionate, and clever food solutions’

TV star Pamela Anderson has written a letter to Prime Minister Justin Trudeau on behalf of People for the Ethical Treatment of Animals (PETA) applauding his multimillion-dollar investment in the vegan food industry and offering her help should he decide to go vegan

In her letter, PETA’s Honorary Director Anderson wrote: “Sensuality includes being engaged in the world and caring about others’ feelings, and nothing is sexier than compassion.

“Your recent decision to invest another $100 million in [Canada’s] mushrooming plant-based industries fits that description — and that puts Canada on top when it comes to promoting a humane and healthy diet.”

Applauding his move, she wrote that the PM’s investment would not only “create good jobs for Canadians but also spare countless animals a terrible life and death.”

Linking the current pandemic to factory farms and the need to embrace alternative food options Anderson added: “As COVID-19 has exposed serious health risks associated with factory farms and slaughterhouses, the world needs more sensible leaders like you, who are willing to embrace clean, compassionate, and clever food solutions.”

She concluded her letter offering to become Trudeau’s vegan mentor if he decided to embrace the lifestyle.

“Were you to drop meat and dairy from your personal diet — which I so hope you will — I would be honored to be your mentor and to suggest some of the tasty, diverse vegan foods proudly produced in Canada.”

Canada’s vegan investment

The Canadian government recently invested $100 million into Merit Functional Foods in  Winnipeg.

Merit, which uses pea and canola to create plant proteins for use in consumer foods will use the funds to construct a commercial-scale protein extraction facility to produce plant proteins superior in solubility, flavour and purity.

“This facility will be a world leader in plant-based proteins and will create good jobs in a fast-growing field,” said Trudeau when announcing the investment last Monday.

“And by using 100 per cent Canadian inputs, it will also support farmers who produce the canola and yellow peas used in Merit’s products.”

The company is expected to create 175 new jobs over the next three years.

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