“The popularity of vegan living is growing as more and more people recognise that eating vegan is better not only for animals but also for our planet and our own health.”

Edinburgh’s bespoke plant-based confectionery store has won the “Best Vegan Doughnuts” award.

The chocolate, doughnut and ice cream emporium, Considerit, in Newington, has won the accolade at advocacy organization PETA’s eighth annual Vegan Food Awards.

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D O U G H N U T S F O R D A Y S . Back open tomorrow from 11 with 2 new flavours. Almond and lemon cheesecake and summer berries and cream join the likes of our smore's, maple pecan and biscoff doughnuts tomorrow. . Dont forget we're now open Wednesdays to Sundays 💚 . Thanks to @the_foodfairy3 for the 📷

A post shared by C O N S I D E R I T (@considerit_chocolate) on Jul 21, 2020 at 1:22pm PDT

Run by father and daughter duo Barry and Claire Baker, the venue is renowned for its creative and absolutely delicious doughnuts including tasty chocolate Oreo and blueberry cheesecake varieties.

Co-owner Barry Baker said: “We’re thrilled as an independent family business to have received the award, and we are humbled that our doughnuts are recognised amongst the best plant-based products from major national brands.”

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P A R T Y R I N G D O U G H N U T S . . We've been asked for this doughnut so many times and today its finally up on the counter. We're not sure how long they'll be around for so make sure you join the party while they last 🤣🍩 . . #doughnuts #donut #partyrings #vegandonuts #edinburgh #edinburghfood #plantbased #plantbasedindulgence

A post shared by C O N S I D E R I T (@considerit_chocolate) on Sep 23, 2020 at 4:46am PDT

‘Delectable animal-friendly options’

Announcing winners for 24 categories, PETA said: “The popularity of vegan living is growing at an astonishing rate as more and more people recognise that other animals have just as much of an inherent desire to live as we do – and that eating vegan is better not only for animals but also for our planet and our own health.

“As a result, you’ll find delectable animal-friendly options almost anywhere you go to shop or eat.”

‘Wouldn’t be here without you’

While the pandemic has shuttered many food establishments, Considerit has managed to thrive despite the challenges.

Co-owner Claire Baker said: “The support we received from all our customers over the last six months has been phenomenal.

“We’d like to thank everyone who has supported us with kind messages, introduced a friend to the brand, or ordered a doughnut delivery – we wouldn’t be here without you.”

The shop is currently operating a take-away service, from Wednesday to Sunday in line with the government’s lockdown restrictions and plan to re-launch their doughnut deliveries in time for Halloween.

Vegan Food Winners

Other brands to bag awards include KFC, which picked up the title for Best Vegan Chicken, and Tesco Plant Chef scooped Best Vegan Range.

Richmond Meat-Free Sausages were awarded the Best Vegan Sausage while OGGS Victoria Sponge Cakes won Best Vegan Cake, and Papa John’s nabbed the coveted Best Vegan Pizza accolade.

Subway got the Best Vegan Sandwich and Pret a Manger earned Best Vegan Cookie.

• Read: UK’s first vegan trifle launching at Morrisons alongside a new vegan meat range

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Mohsina Dodhiya

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