“Together, we will continue to raise the bar on game-changing product innovations as we introduce the delicious taste of Beyond Meat products to pizza fans nationwide.”

Pizza Hut has become the first international fast-food chain to launch two vegan pizza toppings in partnership with Beyond Meat.

The chain has unveiled two limited-edition pies – the Beyond Italian Sausage Pizza and the Great Beyond Pizza – featuring the plant-based toppings in US and UK outlets.

The Beyond Pan Pizzas feature the Beyond Italian Sausage Pizza, which is a classic (dairy) cheese pizza topped with Beyond Meat Italian sausage crumbles, while the specialty The Great Beyond Pizza is crafted with fresh veggie toppings that include tomatoes, sliced red onions and tangy banana peppers, and is served on Pizza Hut’s classic Original Pan crust.

The pizzas have been co-created by the Beyond Meat and Pizza Hut culinary teams to replicate the same taste and flavour profile as Pizza Hut’s traditional meat toppings, so that customers who want the juicy, meaty experience they know and love, don’t miss that taste when opting for the plant-based protein alternative.

‘Going to love it’

David Graves, Pizza Hut’s chief brand officer, said: “I’d challenge anyone to try the Beyond Pan Pizza and tell the difference. I shared it with friends and family, and they couldn’t.

“The Beyond Italian sausage is rich, juicy and has the signature Pizza Hut flavours. Pizza lovers everywhere are going to love it.”

He also added that the Beyond Italian sausage has been in development for “quite some time.” 

“We continue to see strong demand for plant-based meat on pizza. The partnership with Beyond Meat allows us to meet that need by giving customers the choice of a plant-based sausage without sacrificing on flavour,” he said.

“Our culinary teams have been working in lockstep to create a proprietary sausage which has the flavour and texture of traditional Italian sausage. I think we’ve done just that.”

‘Continue to raise the bar’

Ethan Brown, Beyond Meat’s founder and CEO added: “Our partnership with Pizza Hut is a category first.

“Together, we will continue to raise the bar on game-changing product innovations as we introduce the delicious taste of Beyond Meat products to pizza fans nationwide.

“We’re thrilled to be on this journey with Pizza Hut. It enables us to further increase access to better-for-you plant-based meat as we continue to expand our partnership with Yum! Brands.”

The two pizzas are available for contactless delivery, carryout, and curbside pickup across the US outlets while supplies last.

‘Historic launch’

Select Pizza Hut outlets in London, Luton and Liverpool are also offering the topping through delivery and takeaway as part of a limited-time offering.

Regina Borda, Managing Director at Pizza Hut Europe said, “We are delighted to be the first pizza chain to bring Beyond Meat toppings to the U.K.

“We are constantly challenging ourselves to bring new innovations to our customers, and the Beyond Meat Pizzas are a great option for those looking to try plant-based protein without sacrificing the iconic flavour and texture of our traditional pizzas.

“Our consumers’ preferences are of utmost importance to us, and Beyond Meat’s commitment to leading the category in product innovation, high-quality ingredients and accessibility made them the ideal partner for this historic launch.”

The Pizza Hut collaboration is just one of the many high-profile restaurant partnerships for the vegan meat maker.

According to Beyond Meat’s Q2 earnings call, the company,  has also recently launched a limited-time test of a new offering at select Pizza Hut locations in Puerto Rico, as well as a limited time offer across KFC, Pizza Hut and Taco Bell restaurants in China. 

• Read: Pizza Hut to launch Beyond Meat ‘sausage’ ‘beef’ and ‘pork’ pizzas across UK outlets next week

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Mohsina Dodhiya

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