China has become the new hotspot for plant-based foods.
Beyond Meat products will soon be sold in KFC and Pizza Hut outlets in China, reports reveal.
Both chains are owned by Yum China Holdings, which recently trialled plant-based chicken nuggets from US agribusiness Cargill in its KFC outlets in Shanghai, Shenzhen, and Guangzhou.
Following the overwhelming response to its plant-food trial, Yum China has entered into a new partnership with Beyond Meat.
While Beyond Meat’s partnership with Pizza Hut begins next week, products in KFC will launch in June.
“We’re proud to expand our partnership with KFC into China, one of their largest markets worldwide, as well as introduce a new partnership with Pizza Hut in China,” a Beyond Meat spokesperson told Bloomberg.
Last month, Beyond Meat partnered with Starbucks China to add Beyond Beef-filled vegetarian pasta dishes and salads to the international coffee chain’s menu across its 4,200 locations in the country.
China goes plant-based
Beyond Meat isn’t the only alternative-meat company making a foray into China’s booming plant-based market.
Its main US competitor, Impossible Foods Inc has also been trying hard to debut its plant-based offerings in mainland China.
“It’s absolutely true that China is a huge focus right now, and we’d like to launch in that market as soon as possible,” said Nick Halla, senior vice president for international at Impossible Foods.
“Reaching China is critical to achieving the mission of Impossible Foods—which is to eliminate the need for animals in the food production system.”
Other plant-based food and beverage makers that have already entered the Chinese food sector include Oatly AB and Eat JUST Inc., a vegan egg company.
What do you think of the burgeoning plant-based market in China? Share this story to let others know.
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …