Fast food giant Pizza Hut has launched its first Vegan Stuffed Crust Pizza as the company celebrates the 25th anniversary of its stuffed crust offerings.
Pizza Hut has come a long way after foraying into the vegan market with its vegan pizza topped with Violife cheese in 2017.
Today, the restaurant chain announced its eighth vegan pie- the all new Vegan Stuffed Crust – made with Violife’s vegan cheese across the UK.
Customers can choose the vegan stuffed crust option as an Individual Pizza for a £2.50 add on cost.
Pizza Hut invented the stuffed crust concept 25 years ago, and the company has made sure “the right amount of Violife’s gooey dairy-free cheese is encased in the crust” to make it “the perfect cheese alternative to the nations much loved treat.”
Ciara Grace, Senior Menu Innovation Manager at Pizza Hut Restaurants said: “We’re always looking into new and exciting ways to develop our menu and cater to as many guests as possible.
“The vegan stuffed crust was naturally the next step for us to grow our plant-based offering at Pizza Hut Restaurants. We’re really excited to launch the vegan stuffed crust as we’re confident it’s going to be a hit on both taste and texture.”
Announcing the news on Instagram, the company wrote: “You asked for it, so we couldn’t let you down. Say hello to our VEGAN @violife_foods CHEESE STUFFED CRUST! ??”
As part of promotions, customers will be automatically entered into a competition to win a £100 gift card, if they tag @PizzaHutUK while posting their Stuffed Crust Pizza pics on Instagram using the hashtag #GetStuffedCrust.
Simon Orchard, UK & Ireland Country Manager, added: “We can’t wait for customers to try the deliciously melty new stuffed crust, and help continue to show people [that] it’s never been easier to go dairy-free.”
Vegan Pizza Hut
The vegan crust pizza follows the launch of the vegan pepperoni pizza- The Pepperphoni in January.
Introduced as a limited time offer for Veganuary, the company made it permanent after selling nearly 40,000 vegan pizzas in the first month.
The restaurant chain now boasts of a dedicated vegan menu with several plant-based options including starters such as Quorn-based fried nuggets, pizzas such as the Vegan Margherita, Vegan Veggie, Vegan Hot ‘N’ Spicy Veg and the Vegan BBQ Jack ‘N’ Ch**se and cheesecake for dessert.
The vegan options are available to dine-in and take-out at every restaurant in England, Scotland and Wales, and can be ordered for delivery from selected Pizza Hut Restaurants on Deliveroo and UberEats.
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