Plant-based options will soon be more readily available across the US after Impossible Foods partnered with a catering service which supplies public buildings across the country.
The plant-based burgers will be available at 1,500 schools and hospital cafeterias thanks to the partnership with Sodexo.
As demand for vegan options ramps up across the country, Sodexo has struggled to keep pace. But the new partnership will see the meat alternatives, which mimic the taste and texture of meat, reaching a huge number of people who may otherwise be unaware of such products.
Senior vice president of products and operations at Impossible Foods, Sheetal Shah, told FOX Business that the company’s burger patties are now available in 10,000 restaurants, which is expected to grow to 17,000 this year alone.
“We are going to be able to significantly ramp up production,” Shah said.
The capacity of Impossible Foods’ production line in California has doubled in recent times as sales of plant-based food grew 11 percent in the US this year.
The company has recently partnered with Burger King to create the plant-based Impossible Whopper, which has been rolled out to all 7,200 stores.
The Impossible Whopper patty is made primarily from wheat protein, coconut oil, potato protein and heme – giving it a meaty taste and texture.
Customers have reported that the Impossible Whopper ‘tastes just like meat’ , while Burger King launched a promotional campaign in which meat eaters were tricked into eating the vegan burger, and believed it was the beef option.
The burger contains 17g of protein and has zero cholesterol, and Impossible Foods says the meat alternative ‘delivers the rich, beefy taste that discerning meat lovers demand with as much bio-available iron and high-quality protein as a comparable serving of ground beef from cows’.
McDonald’s is also expected to introduce a plant-based burger named the Big Vegan, with the company currently trialling the burger in Israel.
What impact could Impossible Foods’ contract with Sodexo have? Share your thoughts in the comments below!
Vegan culture, food, beauty & more
- Totally Vegan Buzz Team
- 19th June 2020
All sorts of plant-based foods and products will be up for sale at this summer’s Vegan Farmers’ Market in Vancouver. Vancouver is gearing to launch the city’s first Vegan Farmers Market on 27 June at Vancouver’s Concord Community Park. The event will operate right through summer for eight full Saturdays from 10 a.m. to 2 …
- Charlotte Coates
- 13th January 2020
Perfume has the power to transport you. A favourite scent can remind you of many things – conjuring up the bliss of a relaxing holiday, the comfort of home or even a butterfly-filled first date. There are so many wonderful scents to choose from, no matter if you prefer musky notes, floral hints or fruity …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …