“Purezza has proven to be one of the pioneers in the vegan food industry, and we are proud to be working with them in becoming one of leading restaurant and retail brands across the world.”
Purezza, the first-ever vegan pizza chain in the UK has secured £2.4 million, in its latest funding round.
MVK Group, a holdings company in London, completed the funding round alongside a consortium of investors and retailers from the Middle East, Asia, Europe, and USA.
The new capital will help the chain, which operates in four locations including Bristol, Brighton, Camden, and Hove, to expand its UK presence and develop overseas markets.
Pioneers in the vegan food industry
Manish Karani, CEO of MVK Group said: “Purezza has proven to be one of the pioneers in the vegan food industry, and we are proud to be working with them in becoming one of leading restaurant and retail brands across the world.”
Retail expansion
Vegan investment firm, Veg Capital, which also took part in the funding round will specifically focus on Purezza’s retail expansion.
Veg Capital’s involvement will see Purezza expand to a brand new 8,000 square foot retail space in Brighton.
“Vegan cheese is the holy grail for the plant-based movement, and the team at Purezza have developed the most realistic alternative to dairy-based mozzarella we have tried,” Veg Capital founder Matthew Glover said.
“Our investment will help the Purezza team accelerate their move into the retail sector.”
Vegan businesses
Purezza, founded in 2015, is amongst many vegan businesses that have been growing or securing funds and investments this year. Green Monday Holdings raised $70 million in its latest investment round touted to be ‘the largest of its kind to date in Asia’. Latin-American brand. NotCo, raised $85,000,000 in its latest Series C investment round co-led by Future Positive and L Catterton.
The food tech company, which currently creates vegan meat, milk, ice cream, and mayo available in Brazil, Argentina, and Chile, now plans to expand internationally – starting with the US.
- Read: Pizza Hut to launch Beyond Meat ‘sausage’ ‘beef’ and ‘pork’ pizzas across UK outlets next week
Share this story to let others know about Purezza’s expansion plans.
Lifestyle
Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
- 28th January 2025
Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
The Top 10 Vegan-Friendly Places in Latin America
- Totally Vegan Buzz Team
- 27th January 2025
Latin America is experiencing an extraordinary rise in plant-based dining options. A new study, spearheaded by Veganuary in partnership with the food discovery platform HappyCow, reveals that Latin America now boasts over 10,000 vegan, vegetarian, and vegan-friendly restaurants—an impressive 21.6% jump compared to last year. Brazil takes the crown as the number one country, with …
Continue reading “The Top 10 Vegan-Friendly Places in Latin America”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God