More people than ever are going vegan this month after plant-based charity challenge Veganuary saw explosive popularity in the lead-up to 2019.
In the last Sunday of 2018 alone the charity saw 14,000 people pledging to go vegan in January 2019, and the company expects to hit 300,000 participants this year.
Veganuary has seen numbers skyrocket year-on-year. Since its inception in 2014, total participants have been:
- January 2014: 3,300 participants
- 2015: 12,800
- 2016: 23,000
- 2017: 59,500
- 2018: 168,500
Simon Winch, chief executive of Veganuary, said: “Our research from our 2018 Veganuary Participants Survey suggests most are sticking with it, which is great news! 62% of respondents said they intended to stay vegan, of whom 82% said that going vegan was easier than they expected.
“This year we’re working hard to improve the quality of the support we provide to people after they finish their month trying vegan – to help those that want to stay vegan to continue their journey.”
Veganuary supports participants adapt to veganism with a vegan starter kit, recipes, meal plans, tips on eating out, special offers and nutrition through a 31-day email series. Community support via Facebook and other social channels is also available.
Feel like giving veganism a go this January? You can sign up to Veganuary here.
Vegan culture, food, beauty & more
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Puma ditches kangaroo leather for ‘better’ vegan fabric
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QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
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QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …