‘Ethical Fur’ Advert Banned For Being Misleading, Marking The Trade’s ‘Inevitable Demise’

Campaigners are celebrating the ‘inevitable demise’ of the fur industry after an advert about ‘ethical fur’ was banned for being misleading.

The French Board of Advertising Ethics (Jury de déontologie publicitaire, or JDP) ruled against the campaign by the International Fur Federation (IFF).

A spokesman for People for the Ethical Treatment of Animals told Totally Vegan Buzz that the JDP concluded it is ‘deceptive to claim that fur can be ethical’.

The board also found the IFF’s claims about fur’s supposed eco-friendliness were unsubstantiated, too vague and in violation of the ‘principles of fairness and truthfulness’ set by the International Chamber of Commerce’s advertising codes.

According to reports, the JDP also found fault with the IFF’s claim that fur is ‘biodegradable’.

‘Dying trade’

PETA France’s Cyril Ernst said: “We’re seeing the last gasps of a dying trade: the International Fur Federation’s misleading campaign is a desperate attempt by the fur industry to delay its inevitable demise, as brands and shoppers increasingly turn their backs on it.

“PETA is warning fur peddlers that they can’t lie to consumers about the suffering and pollution generated by their industry.”

PETA France told the Board that 85 percent of fur comes from animals who spend their lives in tiny wire cages on fur farms, before being killed by gassing or electrocution.

The animal rights group also noted that fur production relies on both animal agriculture – one of the leading causes of climate change – and chemicals which harm the environment and human health.

Polluting

PETA cited a report showing the production of a mink-fur coat to be ten times as polluting as that of a faux-fur. Another study found high concentrations of toxic and potentially carcinogenic substances in fur samples.

Once animals have been slaughtered and skinned, their pelts are treated with a soup of chemicals and dyes. This prevents the fur from rotting in the buyer’s wardrobe but also diminishes its biodegradable properties, according to PETA.

Banned ads

Similar ads were banned in Belgium in 2011 – for using the term ‘eco-friendly’ – and in the UK in 2012, when the Advertising Standards Authority ruled claims fur ‘biodegrades’ and is ‘recycled easily’ were misleading.

The number of fur-free designers is skyrocketing – Versace, Armani, Gucci, Burberry, and Jean Paul Gaultier all recently banned fur from their collections.

What do you think of the decision to ban the campaign? Tell us in the comments section below!

We Recommend

Beyond Skin Founder Natalie Dean: How My Vegan Shoe Brand Has Thrived For 18 Years In A Turbulent Market

Eighteen years ago, founder of vegan designer shoe brand Beyond Skin, Natalie Dean, watched a ‘harrowing’ documentary about the dairy industry. This was her vegan breaking point, pushing her from...

6 Of The Best Cruelty Free And Vegan Makeup Brands Out There

1. Kat Von D Known for her ‘alternative’ aesthetic, American animal rights activist and super MUA (makeup artist, btw) Katherine von Drachenberg is famous for her crazy shades – think...

Notice: Undefined variable: viewed_post_list in /home/toveebuzz.com/public_html/wp-content/themes/Newspaper/loop-single-5.php on line 98

You May Like

Animal Welfare At Risk Of ‘Falling Off A Cliff’ After Brexit

As Britain gears up to discover what form Brexit will take, activists fear a no-deal scenario in particular could have a disastrous impact on animals rights. The Vegan Society told...

Shots Fired After Farmer Clashes With Vegans Who Were Filming His Cows

An Australian farmer fired shots after clashing with vegans at his property, amid complaints they were filming his cows and refusing to leave. Video footage showed activist James Warden of...

7 Vegan Bodybuilders Proving Plant-Based Muscle Power Is ‘Not Only Possible, It’s Optimal’

Some meat-eaters may still be, even in 2019, under the illusion that a vegan diet is fundamentally lacking in protein. To help blow this misconception out of the water,...

How Much Damage Is Veganism Really Doing To The Dairy Milk Industry?

There's no doubt that veganism has well and truly entered the mainstream. Popular culture is welcoming new vegan food launches, clothing lines, supermarkets, fashion weeks and celebrities. But how much...

‘Vegans Who Are Afraid Of Activism Are Underestimating How Much They Do Themselves’

The word 'activism' stirs contrasting emotions, even among vegans. For some, it lights a fire - they're ready to take on the world and counter any meat eaters who...