UK supermarket Sainsbury’s is delving deeper into the plant-based market with two new meat alternative products.
The company claims to be the first to release a vegan ‘BBQ Ribz’, which join the supermarket’s vegan range Plant Power.
Sweet ‘n’ Smoky Veggie Ribz cost shoppers £4, are made with tempeh and are covered in a sweet and smoky sauce – the perfect addition to a barbeque as summer arrives. The ribs are also a source of protein and high in fibre.
Lawrence Hill, Founder of Plant Power, said in a statement: “We want to make the plant based lifestyle as convenient as it is delicious, so we’re really excited to be stocking our Sweet ‘n’ Smoky Veggie Ribz at Sainsbury’s. Made from tempeh, our BBQ Ribz not only taste sensational but have some great nutritional benefits too – we can’t wait to hear what customers think this summer!
“We’ve been overwhelmed with the demand for our range of tempeh since we launched Plant Power into the mainstream market this year.”
Frankie Campbell, Plant-Based Buyer at Sainsbury’s, added: “We’re really excited to be working collaboratively with Plant Power to bring more options to the BBQ banquet this summer.
“We’re always looking out for new ways to pioneer with our plant-based products and are thrilled to offer our customers yet another delicious option to suit their lifestyles and tastes.”
Vegan bacon
Sainsbury’s is also launching a vegan fat-free bacon with meat alternative company Vivera. The product aims to mimic the taste and texture of the meat version, but is made just from plants and contains no fat.
Jan Gombert, commercial director of Vivera, said in a statement: “Especially in the British market we foresee a large demand for our fat-free vegan bacon. Traditionally it is one of the product categories where meat has been difficult to replace.
“Our product development team has done an outstanding job in making the bacon pieces as tasty as the available regular bacon while reducing the fat level to zero!
“The overwhelming positive feedback from British consumers for our vegan steak, after its introduction last year, made us decide to give again priority to the British market and have the first launch to market here.”
Will you try the vegan BBQ Ribz? Tell us in the comments below!
Lifestyle
Vegan culture, food, beauty & more
Michelin star awarded to a vegan restaurant in France for the first time
- Mohsina Dodhiya
- 19th January 2021
Vegan eatery ONA has also been awarded Michelin’s green star – in recognition of its strong ethical practices. A vegan French restaurant has won a Michelin Guide star, the first for an establishment serving only meat-free products in France. Claire Vallee runs the ONA restaurant in the city of Ares, near Bordeaux, in south-west France. …
Katy Perry tells 109 million followers she and her dog are ‘ready to be 100% vegan’
- Mohsina Dodhiya
- 18th January 2021
Katy Perry has announced she is planning to go vegan this year along with her dog Nugget, who has been slowly changing her diet with her. Katy Perry is turning over a new leaf this 2021. The pop superstar recently announced that she is nearly ready to become a full-time vegan. She also added that …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …