Selfridges UK unveils a massive sweets hall with a dedicated vegan counter

Image: Selfridges Food / Instagram

Totally Vegan Buzz Team4th November 20194th November 2019Food, News

Selfridges has launched a brand-new confectionery hall featuring world famous chocolate brands and a special vegan counter.

The iconic luxury department has unveiled its revamped confectionery hall with over 1500 different varieties of chocolates and sweets from 40 brands all under one roof.

Chocolate connoisseurs can now feast on delicious treats from leading brands such as Carpo, Neuhaus, Charbonnel et Walker, Pierre Marcolini, Artisan du Chocolate, Rococo Godiva, K+M chocolate, and Diggle chocolates.

Vegan Chocolatier

The sweets hall also boasts of a dedicated vegan counter- the first and largest of its kind in the UK. The ‘Vegan Chocolatier’- will source 20 hand-picked options from Brighton based Be Chocolat by internationally renowned vegan chocolatier Michel Clement.

Customers can drool over options such as an almond praline square dipped in chocolate, truffles with pure peanut butter, praline and vegan caramel and coconut bar with honeycomb rock dipped in dark chocolate.

During Christmas, the store will accommodate 26 advent calendars for seasonal delicacies categorized under American, classic, traditional, vegan and jelly belly.

The confectionery hall announcement on the brand’s official Instagram account drew over thousands of likes and comments from chocolate fans.

View this post on Instagram
Delight, delight | The new confectionary space has now opened in #SelfridgesLondon with over 1,500 confections and a dedicated vegan counter, the perfect place to wander for all of those with a sweet tooth. Find the new space located on LG, see more on @SelfridgesFood . . . #Selfridges #SelfridgesFood #London #FoodHall #Halloween
A post shared by Selfridges (@theofficialselfridges) on Oct 24, 2019 at 5:30am PDT

“Yum can’t wait to visit,” commented a user.

“Omg can you please show Australian shops how it’s done please!?!😋,” wrote another.

“Wow this looks amazing 😍😍 defo need to check this out @carlsberg_x sweet tooth heaven 😊,” read another comment.

View this post on Instagram
For moments of indulgence, look no further than @theofficialselfridges new confectionery hall, from luxuriously decadent chocolates, exotically flavoured truffles to classic sweet assortments… As it’s #worldveganday today it’s also a good day to announce that Selfridges @selfridgesfood have a dedicated vegan counter. The lower-ground-floor is home to over 1,500 confectioneries, (to name a few) @carpoworld @pierremarcolini @godiva Stop by for a sweet surprise! . . . . #selfridgeslondon #selfridgesfood #confectioneryhall #chocolates #sweets #sweettreats #luxurychocolates #veganchocolates
A post shared by TASNEEM ADAM (@tazzamina) on Nov 1, 2019 at 9:50am PDT

Read: Vegan food orders have shot up by 330% on Deliveroo in two years

Have you tried the goodies at Selfridges’ vegan chocolate counter? Share your thoughts in the comments section below!

Totally Vegan Buzz Team

The Totally Vegan Buzz Team are a gang of extremely entertaining writers who also happen to be vegan. Together, they bring you all the vegan infotainment you need – trends, news, quizzes and more. Leave them a comment! They love it when you guys say hi…

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Published by Totally Vegan Buzz Team

The Totally Vegan Buzz Team are a gang of extremely entertaining writers who also happen to be vegan. Together, they bring you all the vegan infotainment you need - trends, news, quizzes and more. Leave them a comment! They love it when you guys say hi... View more posts