
‘We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today’
Beauty giant Sephora has ditched mink-fur eyelashes and will only purchase synthetic or faux-fur lashes moving forward.
Sephora’s decision comes after a campaign by animal charity PETA and emails from more than 280,000 concerned shoppers urging the brand to go cruelty-free.
In an official statement to Allure, the beauty brand said: “At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously.
“As we shared with PETA, earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”
With this move, the French multinational personal grooming brand joins Tarte, Too Faced, and Urban Decay in ditching mink.
Cruel fur farms
PETA, who also released a graphic video to highlight the cruelty of fur farms said in a statement: “Mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed limbs.
“Some minks even self-mutilate as a result of the intensive confinement, chewing into their own limbs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken.”
Warning: Graphic content.
PETA Executive Vice President Tracy Reiman added: ““There’s no difference between a mink coat and mink eyelashes when it comes to animal suffering.
“PETA is celebrating Sephora’s decision to join Tarte, Too Faced, Urban Decay, and the scores of other brands that know that there’s nothing beautiful about stealing an animal’s fur.”
Go fur free
The group is now calling on brands such as Velour and Lily that earlier supplied Sephora to go fur free. The animal charity added that these brands are deceiving customers by using dubious marketing tactics. It said that while Velour says its mink lashes are “ethically sourced”, Lily calls its lashes “vegan.”
Share this story to let others know of Sephora’s decision.
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …